Monday, September 30, 2019

Advertising Bias Essay

Marketing and advertising companies are constantly playing on gender roles and stereotypes. Both men and women are portrayed in certain ways to help make products seem more attractive to the same or opposite sex. Men are pictured as lazy, dumb slobs while women are pictured as gentle, beautiful, sexual, and submissive. In children’s ads, boys are shown as rough and interested in action games while girls are more quiet and interested in dolls. Though these stereotypes are not always true, they are what Americans have come to accept about gender and society. Advertisements depend upon painting evocative pictures about these stereotypes in order to entice the consumer to buy the product. Many ads use a sloppy, idiotic, couch potato to appeal to women in products that are commonly used by women such as cooking items and cleaning products. By using the male stereotype, women tend to feel empowered or that they have the upper hand when the usually â€Å"dominant† male is depicted as inferior. While downplaying the male role has become more accepted as a show of politically correct sexism, it is still politically incorrect to do such to women. See more: My Writing Process Essay Some view this as an unfair double standard. Role reversal is often utilized in advertising with women as the focus of the ad. The most common use of stereotyping with women is ads is using them to promote or sell a product through sexual appeal. Whether to a male or female audience, women are portrayed as extremely beautiful and sexy and often in suggestive poses. It attracts men for the obvious reasons, and attracts other women because they aspire to be a certain way or have a certain beautiful quality or feature. Women are also advertised as gentle and submissive in contrast to males. Feminists are against these types of stereotyping because they believe it itemizes women. In society males and females are picked on for their underlying qualities. These qualities have become so widespread and commonplace, today they are considered stereotypes. Companies use these to attract buyers with the idea that they are somewhat better than the opposite sex in some way. The underlying nature in ads points out flaws of men and women and uses them to exploit certain behaviours or mannerisms that will help sell a product with its image.

Sunday, September 29, 2019

Crime Does Not Pay Essay

Chris Paciello could be aptly described as a violent nice-looking hoodlum and lover. There was not much account on Paciello’s childhood life. However, his real name was Christian Ludwigzen and he was identified as a â€Å"thug wrapped up† in New York’s mob scene prior to his reinvention of himself in Miami. From 1987 to 1993, he was engaged in various robberies and theft cases, robbing establishments such hardware stores, video shops and pharmacies, and even pet store. He was also involved in some club and bar brawls and became in touch with the notorious gang of violent Brooklyn mobster. However, when things got rough with him, he fled to Miami to start a fresh new life. He reinvented himself, and transformed the Miami Beach area into a prime nightlife destination through his club Liquid which became the hottest place in America, using ill-gotten funds which he extracted from his robbery activities and his connection with the gang of violent mobster back in Brooklyn. Thus, Paciello was making legal money from his illegal funds, and making good reputation in the eyes of the public out of his relationships with famous women. In other words, he became a better person for being a womanizer. Pacillo’s connections with very popular people worked best for him as he quickly complete his own transformation. From a notorious robber connected to a dreaded gang of violent mobster, he is now a respectable, rich businessman, and lover of highly socialite women. His past crimes were already covered by the make-over he had made. He is now somebody who is greatly contributing to Miami’s economy. The question therefore is, if a person is contributing significantly to the economy, can he find favor in the law? Perhaps this could be the reason that many of his previous court cases were either dissolve or he got acquitted. But as the saying goes â€Å"Crime does not pay,† justice never sleep. His connection with outlawed mobsters leads to his own downfall as various cases sprang up against him including a homicide case. According to one law enforcer, Paciello was facing 30 years to life in jail but this was commuted to seven years imprisonment because he gave information about the bigger bosses of the violent mobsters. Could this be a form of bribery? I do not know, but it surely does him a great deal of favor.

Saturday, September 28, 2019

Gender and crime Essay Example | Topics and Well Written Essays - 3000 words

Gender and crime - Essay Example This stereotype and discrimination has gone as far as to the criminals who do not consider women cops in the same bracket of authority as male cops and hence undermine their authority as well as openly defy them. This has led to many policewomen contemplating to quit the force (BBC News, 2012). There is widespread failure by policemen to protect women from gender-based violence. Research indicates numerous cases of rapes that either go unsolved, take a long time to solve as well as the rapists having a lower conviction rate as the years advance. This is also the case with domestic violence cases where the voices of the violated women are not heard and the policemen are not doing much about the situation (Guardian, 2010). Maybe the situation can change if women cops are given more authority power and respect to handle such cases. The criminal justice system has the mandate to make policies regarding crimes and criminal behavior and the people it directly affects which in this case are the policemen and policewomen. The justice system should enforce the policies that are related to equal jobs distribution and upholding of ethics of conduct for both men and women officers serving in the police force. If there are no existing policies on the issue, they should formulate and pass such a policy (Barton & Johns, 2013). This will ensure to protect the women officers from discrimination and harassment in the workplace as well as provide them with equality status and respect from the fellow officer and the criminals as well as to all the civilians. On the issue of domestic violence and rape cases conviction cases, the criminal justice system should enhance its policies on conviction from the moment of investigation to the prosecution. It is the slow process of investigation that leads to destruction of evidence which is crucial in these cases. The

Friday, September 27, 2019

Reflection paper Assignment Example | Topics and Well Written Essays - 500 words - 1

Reflection paper - Assignment Example Germanic Europe embraces low humane orientation, is result oriented, focuses on the future and likes planning. This cluster as well advocates for competition and aggressiveness. On the contrary, the southern Asia cluster embraces strong family links, high humane orientation, and deep concern for the feelings of other people. Clearly, these two clusters are extremely different. Leading a group with individuals from these regions may come with quite a number of obstacles. Communicating could be quite difficult since the people from these regions prefer different leadership styles. This means that a style that could be effective in governing the southern Asians could not be effective in managing and directing the Germanic Europeans. People from different cultures view ideas differently since their respective cultures affect their perceptions about life. For instance, it is clear to see that the Germanic Europeans are not risk takers. They follow set procedures and cannot easily deviate. As a way of preparing to prepare to handle these challenges, I would adopt the team-oriented leadership. Through this approach, I can learn the weaknesses and strengths of each member and trying to do away with petty faults in a bid to build a strong team. As a diversity conscious leader, I would leverage my strengths by acting as a coordinator, a competent team builder, a fo re-planner and a win-win conflict resolver in a bid to build strong links. The process of Appreciative inquiry (Ai) was captivating and enlightening to me. The fact that the idea is concerned with generating innovative ideas makes the experience extremely informative. This is among the most reliable techniques of achieving change in the organization. Changes for the better and continuous improvement are among the most prominent ideas in the contemporary business world. The Ai process boosts creativity and equips one with up-to-date information and knowledge. The most challenging part of the

Thursday, September 26, 2019

Sustainability issues in providing Healthcare Services at Nicaragua Research Paper

Sustainability issues in providing Healthcare Services at Nicaragua Canal Project - Research Paper Example The HCSS proposed project’s objectives are focused towards developing a new canal project in Nicaragua whose most beneficiaries are employees and their families in conjunction with provision of healthcare services to the indigenous people. In addition, the proposed project has provoked the HCSS and CSR expertise to design a health management program that proactively identifies evacuating and healthcare services related issues with aims of reducing accidents, trauma and congestion of shipping traffics. Therefore, marketing, environmental management, and human resources related issues are identified within the organization illustrating environmental, Capacity Building and Corporate Social Responsibility dilemmas as the central challenges that needs resolution for mitigation measures (Frutos-Bencze, 2014). The analysis presented in this paper is helpful in understanding sustainability and health care services in relation to Nicaraguan canal development. Further analysis in this paper uncovers the entire organization dilemma, issues, and concepts or approaches used to tackle in tackling all the related issues in relation to HCSS developers, locals, and Federal Government agencies. In details, the paper explores and explains the Nicaraguan environmental issues exposing out the significance of the government structure and the corporate social responsibilities and the theories generated to support the arguments (Ogawa & Suzuki, 2015). Based on international context for sustainability, capacity building, and Corporate Social Responsibility the paper critically evaluates the impacts of environmental implications in relation to the Nicaraguan environmental issues as well as business growth (Grove & Berg, 2014). As Nicaraguan health care program experiences foundational dilemmas from different components of marketing, environmental management to human

Wednesday, September 25, 2019

Terms and Concepts Essay Example | Topics and Well Written Essays - 250 words

Terms and Concepts - Essay Example For example, AT&T has plans to purchase T Mobile. The competition strategies eliminate cases of competition in the market. Management strategies have also been used in the competitive markets in order to make profits. Globalization has also led to multinational companies branching out. As a result, the level of competition has risen due to advancements in technology and the rush for businesses to make profits. It is the division of labor in companies as a strategy to increase chances of making profits. It includes the assembling of workers in the same field to ensure the growth of skills through repetition of the same expertise. The article about China’s expansion in the Middle East market has highlighted approaches that have been used in the competitive market (Williams 2014). China’s industrial and Commercial Bank has insisted on the division of labor in all its departments. The bank claims that specialization leads to proficiency in the offering of services to its customers. Division of labor has been embraced by many firms as a competition strategy to ensure endurance and maximization of profits. The Editorial Board. (2014, May 14). The New York Times. Keeping the Wireless Business Competitive. Retrieved May 20, 2014, from http://www.nytimes.com/2014/05/15/opinion/keeping-the-wireless-business-competitive.html?action=click&module=Search®ion=searchResults&mabReward=relbias%3Ar&url=http%3A%2F%2Fquery.nytimes.com%2Fsearch%2Fsitesearch%2F%3Faction%3Dclick%26region%3DMasthead Williams, A. (2014, May 18). Chinas biggest bank gets approval for Kuwait branch. Reuters. Retrieved May 19, 2014, from

Tuesday, September 24, 2019

Ellingtonia Music essay Example | Topics and Well Written Essays - 500 words

Ellingtonia Music - Essay Example But it was during the 40s (after he turned 40) that songs longer than three minutes became his signature style. At one time in 1927 at the Harlem’s Cotton Club, the famous Oliver King decided not play when he was given an invitation to do so. Luckily for Ellington, they offered him to perform on the club’s stage. From this point on Ellington became a favorite performer at that club and made musical compositions with names like Adelaide Hall. Creole Love Call was Hall’s and Ellington’s hit single together, and became a worldwide sensation. The other great thing that happened to Duke Ellington was when he became a regular performer at the Cotton Club, he experimented with all the musical styles he knew and probably created many. The club became his laboratory where he would experiment with his musical compositions and would get immediate feedback from the audience. With the courtesy of the Cotton Club, Duke became a well-known name for revues style of music. And weekly radio broadcasts from the Cotton Club gave Duke national fame. Although his Webster Blanton Band had many influential members but each song had Ellington’s stamp on it (Robbins, n.d.). Duke Ellington is not a musician that I normally listen too. But when I am in the mood for blues, classical and jazz, I really love Ellington’s compositions. But what I really look up to Ellington is because of his strong will and determination to achieve his goals in style. Whatever I have read about this man, it makes me want to say that I want to live like him. When he passed away, he died a clam and peaceful man, who can look over his life achievements and smile. The look of content on his face makes me envious. When he wrote his first composition at the age of fourteen, he was working as a soda jerk at a cafà © and named it something similar, â€Å"The Soda Fountain Rag†. This gives me inspiration about me studies, my career and

Monday, September 23, 2019

College is a Waste of Time, and Money Essay Example | Topics and Well Written Essays - 1250 words

College is a Waste of Time, and Money - Essay Example We have already heard in the news and discussion forums the unresponsiveness of our school system that it does not necessarily prepare an individual in the real world. Even Bill Gates criticized the present school system and its curricula that it is no longer reflective of what is needed in the real world that has real problems The cost of going to college is also not to be taken lightly. It is expensive and typically comprises the majority of the savings of the parents of a typical middle class parent. The expenses are not only limited to tuition, but also the books, board and lodging and other miscellaneous costs. Considering that an individual will not even be getting a real education that is responsive to the real problems in the real life settings, it is not worth it to spend that much. The money and time that is supposed to be spent in college can be used in other better things. Real education can be had through other means without wasting time and resources. College only prepa res an individual to be a conformist and an employee; to get a job and live a life of drudgery of getting up early and working for someone else. College does not even teach you how to make money in a smart way. According to Robert Kiyosaki in his bestseller book Rich Dad Poor Dad, college does not prepare an individual for financial independence. ... Many of the subjects that are offered in the courses in college are also impractical and unnecessary. They have no use except to burden a student with additional workload and tuition expense with only the satisfaction of finishing the course. In short, many of the things that are taught in college are just â€Å"nice to know†. Worst, the things that are learned that are supposed to equip the student when he or she gets into the real world, are forgotten by the time the student graduated because of the long stay in school. The intelligence that is required in life is not also academic intelligence or intelligence quotient (IQ) as what school is telling us but emotional intelligence or real life intelligence that solves real life problems (Wechesler, 1982 qtd. In Mandel & Pherwani, 2003). This kind of intelligence which is required in real life is not even taught in college and in fact even downplayed by the â€Å"academics†. It has always been assumed that a higher IQ th at is needed in college would equate to a desirable performance in real life and a determinant of an individual’s success in a chosen career. It has always been stressed that college is an appropriate preparation for an individual to succeed or make it in life. Real life, street or emotional intelligence on the other hand has been traditionally regarded as a weakness and irrelevant. It has been thought that being street smart has no bearing nor use in professional endeavors and as such, irrelevant. Real life learning has always been relegated as inferior to college. Recent studies however have illustrated that school/college and its IQ is an insufficient predictor of success. As early as 1920, Thorndike has already contended that to make it in life,

Sunday, September 22, 2019

Product Mix and New Product Development Strategies Essay Example for Free

Product Mix and New Product Development Strategies Essay The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage, having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market, Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share, they have become more aggressive and adept than Coke in cornering the non-carbonated beverage market. It is in this market that Pepsi is seeking to obtain a sustainable competitive advantage over Coke. It their quest to acquire and develop new products, will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core, actual, and augmented. The core of the product is the benefit it offers the consumer. For the example of colas, it could be refreshment, energy (sugar and caffeine), alertness, or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition and status gains perceived by drinking that particular brand. Or it could even be the weight loss from sticking to diet colas. For the development of new products, we first need to identify what consists of a new product. There are six categories of new products:1.New-To-The-World. This is a product that has no like product offered elsewhere. For example, when the first personal computer was offered to the public, this would be a new product. 2.New Product Lines. This is when similar products exist, possibly even under the same brand, but a new line of the product offers some tangible difference to those products already offered. For example, offering diet colas in addition to regular colas under the same brand. 3.Product Line Additions. This is the addition of a product that is directly related to one offered. For example, offering Vanilla Coke for sale alongside Coke. 4.Improvements/Revisions. This is a product which has already been offered,  but some change or revision has been made to the products properties. For example: New Coke, or anything labeled new and improved.5.Repositioned Products. The same product offered in a new market or directed towards a new target market. For example Pepsi bringing Sabritas chips into the US to target the Hispanic market. 6.Lower-Priced Products. This is simply reducing the price of an existing product to stimulate sales. New products affect the product mix of a company. Product mix is generally defined as the total composite of products offered by a particular organization. The product mix includes both individual products and product lines. A product line is a group of products which are closely related by function, customer base, distribution, or price range. To use Pepsi as an example, Pepsis product mix includes beverages and potato chips. The beverage product line consists of carbonated, non-carbonated, and water. Pepsi, Gatorade, and Aquafina all are individual products. PTSTP is a mnemonic for the five step process underlying Target Marketing and Positioning. The five steps are as follows:1.Identify competitive Products. 2.Define the Target market. 3.Determine the basis for Segmentation. 4.Determine if any Target markets are underserved. 5.Develop a Product for the underserved market. By using this method, a company can identify a gap in a particular market segment. This gap may be present because there is no product to fill it, or because the current product is reaching the end of its life-cycle, thus creating an opportunity for new growth. To answer the previous question, we will contrast the PTSTP method to Coca-Cola and Pespis development of the non-carbonated beverage market. Pepsi has continually struggled to match Cokes market share in colas and other carbonated beverages. Coke enjoys a 44% slice of the market compared to Pepsis 32%. During their 108 year rivalry, Pepsi has never come close to selling as much soda as Coke. Much of this is due to Cokes brand recognition. Although in 2006 Pepsi, for the first time, beat Coke in beverages sold. This was due to Pepsis embracement of the non-carbonated beverage market, where it led the market with a 24% share over Cokes 16%. Pepsi was able to recognize and take advantage of the growing non-carbonized market much earlier than Coca-Cola. Although cola sales have recently stagnated to less than 1% growth, non-carbonated beverages grew 8% in 2004. Much of the failure of Coke to expand into this market can be traced back to the stubbornness of Coke executives to expand beyond the soda market. Coke had an opportunity to acquire Quaker Oats in the 1990s, but passed on the opportunity. Instead, Pepsi acquired Quaker Oats in 2001. Among Quaker Oats assets were Gatorade and Snapple, both leaders in their markets. Although these product lines were already established, they represented new products to Pepsi, as they represented Pepsis introduction into the non-carbonated beverage market. As a result, Pepsi owns a commanding lead in the sports drink market, with Gatorade holding an 80% share to Cokes Powerade at 15%. Until 2001, Coca-Cola had been reluctant to embrace new products. They were not willing to extend their company and take the chance in the non-carbonated market, until they saw the success Pepsi was having. In addition to passing up on Quaker Oats, Coke lost a bidding war for the Sobe line of enhanced juices, and their bid for the Planet Java line of coffees and teas was not embraced by their independent bottlers. However, since 2000 Coke has been actively seeking new products in this market, including the acquisition of the successful Minute Maid juice line. The difference in philosophy has made the difference for Pepsi. In fact, losing the cola wars may have been the best thing for Pepsi. This forced Pepsi to look outside the soda realm in order to increase profits. As Pepsis CEO, Steven Reinemund believes that his companys growth is due to their constant quest for change, that Innovation is what consumers are  looking for, particularly in the small, routine things of their life. Pepsis willingness to embrace new product lines has given them the edge over Coke for the first time in history. Their offerings of Quaker Oats beverages, Sobe, and Aquafina have all been firsts for a soda company. As a result, they have gained the brand recognition over Cokes subsequent offerings, leading to an increased market share. In order for Pepsi to maintain their competitive advantage over Coke, they need to follow the advice of Reinemund, by remaining innovative. PTSTP can help them sustain this advantage. By identifying potential markets, and developing products for these markets, they can continue to capture new market shares. The beverage market is saturated with options for the consumer, with new products appearing everyday. Many of these products are variations on existing products. For example, energy drinks have become very popular in the past few years. As a result the market has become flooded with options. It will become increasingly difficult to introduce new products in this category. By using PTSTP, Pepsi can identify a new niche in this market, or a different market to exploit. Using the energy drinks as an example, the competitors range from Fuze, Red Bull, and many others. By defining the target market, they can identify that the same demographics both tend to buy sodas and energy drinks. Pepsi can then segment the market into young males (18-30). They then determine that the target market of combined soda energy drinks is underserved. They then develop a product to serve this market. Thus Pepsi Max is born. By using PTSTP, Pepsi has created a new product in soda energy drinks, Pepsi Max. It is this type of creativity and innovation that is embraced by Reinemund, and will serve to keep Pepsi with a sustained competitive advantage over Coke. Only by using a method such as PTSTP, can underserved markets be identified and exploited. References 1. http://business.enotes.com/business-finance-encyclopedia/product-mix2. Brady, Diane (). A Thousand and One Noshes: How Pepsi deftly adapts products to changing consumer tastes. Business Week. 14 Jun 20043. Foust, Dean. Things Go Better With Juice: Cokes new CEO will have to move quickly to catch up in noncarbonated drinks. Business Week. 17 May 20044. Brooker, Katrina. How Pepsi outgunned Coke: Losing the cola wars was the best thing that ever happened to Pepsi while Coke was celebrating, PEP took over a much larger market. FORTUNE 1 Feb 2006http://money.cnn.com/2006/02/01/news/companies/pepsi_fortune/index.htm5. http://www.marketingteacher.com/Lessons/lesson_three_levels_of_a_product.htm

Saturday, September 21, 2019

Urban Planning for Administration Essay Example for Free

Urban Planning for Administration Essay Urban planning is the incorporation of the regulation of land utilizes planning and transportation planning to discover extremely broad variety of features of the constructed and communal surroundings of developed municipalities and neighborhood. It is the influential equipment used for minimizing the largely force of settlements on the local and regional surroundings and for advancing circumstances within the settlement. This can also be defined as the arrangement of all fundamentals of a town or other city surroundings. In most cases, the process makes use of science and art disciple whereby they have to come up with the actual plan to be implemented on the ground. For a given city to be identified as planned wisely and efficiently for its use, it has to follow the planning process stipulated for the city. This is because; every city has its own process to which it tends to guide them on achieving the best environment for their citizens. In order to the objective more efficiently, the member participating in the decision making has to be familiar with the different type of features that has to be observed during urban planning. Aspects of planning These are normally the characteristics of a given city or town that the administration has to observe while carrying out their urban planning process. Urban aesthetic In any city around, the beauty value of the country has to be observed while carrying out their planning process. This permits the planners to be able to manage the growth of the city in future and enhancing its safety to the users as well. Safety This is the ability for the city to be protected from any of the external forces that might cause havoc to the users of the city. For this to be attained, the planners has to observe the height of the building in the city, the direction to which they are face as regard to the weather in the region, the type of the material to be used as well as the design to be used in the city Bonine Brass 1994, p 217). It has been noticed that, some of the disasters that do occur in the world are to the result of the assumption of this aspect from the planners. Reconstruction and renewal This is the most significant aspect that a city has to observe before and during their planning process in the city. In this, they will be able to allow room for the expansion of the city in future with no congestion of the building and squeezed roads. Transport Transport is the movement from one location to the other, thus, the planners has to ensure that the transport arrangement in the city is of high standard to avoid traffic. It has to be able to accommodate the people in the city with no obstruction. To achieve this, they have to ensure that they balance well with the density of people and vehicles in the city. For more efficient transport planning, the planners have to make good use of transportation oriented improvement. This tries to position greatest concreteness of employments or inhabitants next to high-volume moving. In order to attain the density of the city, one uses the floor area ration system in that when the ratio is under 1. 5, the city is known to be of low density and that of 5 is known to be of high density. Environmental factors Ecological fortification and maintenance are very important in any urban planning being carried out in the world. This assists the planners to be able to conserve the ecology and the nature of the city as much as they have to plan the city (Ibrahim 2004). When one observes these factors more diligently and with concern, they are usually able to get better result when it comes in term of the aesthetic value of the city through the use of the natural resource around them. Having looked at aspects to be considered generally by any of urban planners in the world, the paper will now concentrate on the process followed in the urban planning focusing Cairo city in Egypt. In this, the paper will be more specific some of issues such as the people responsible for the judgment creation during the planning process, the position of the final decision, the impact that these decision have on the communities that are usually excluded from the planning process, the level and ratios of power among the communities in the city, the relationship that exists between the decision makers and the affected group of individual in the city and lastly it will look at how these planning decision affect the community at large. Planning process These are the general steps used as guidelines or the fundamentals, techniques and apparatus to be used by any planner in any local authority. This gives the schemer the ability to attain a strength and sustainable city planning in the region. None the less, one has to remember that, each city or has its own way of planning their urban area. Basically, there are 21 steps that many of the planners tend to use but this has been comprised into 6six steps that will be discussed in the paper. As this is discussed, one has to remember that each of the steps being discussed needs contribution and participation of different individual that may indicate their administration planning scheme and political background. Before starting off their steps in planning process, the participants involved in the process has to concur on some of the key fundamentals such as the equity to be observed during the process, the incorporated approach, corporation and associations, the responsibility of each of the member, the encouragement of heath in the city and the compassionate to the environment together with many more elements that the group may find it of help to be observed. Creating of partnership This is the first step that any city to be planned has to observe, at this stage, the city identifies the people that will be involved in the planning process together with the responsibilities of each of the member of the group. It is at this stage that the corporation and tactical alliances are made possible by an institution so as to ensure that the benefits of the group of people at large are justified in the process. None the less, it is at this step that the member in the planning establishes the way in which they would be able to communicate to the community for their participation in the process. Basically, the key concept of this step is to come up with the objectives that the group aims to achieve at the end of urban planning and create their scope of work that they will take part in it. Understanding the city to be planned At this stage, the participants tend to evaluate the subject to be addressed during the process, in this they have to come up with the general overview of the city in term of the population, the surrounding of the area and the health status of the city. They have to establish the employment unemployment ratio in the city as this will help them in getting the clear view of the usage and density in the city. Focusing to the Objectives The participants have to be able to analyze their advantages together with disadvantages that they might experience during the process. They have to involve the community so that they can be offered with the chance to present their views on what they think have to be done to accomplish the task at hand. With this, they will be able to get different ideas from different people that will assist them in establishing the future plan of the city. Strategic planning Having attained the goals together with their strengths and weaknesses, they will have to set the limit of work to be achieved at a given period of time. In this, they will have to come up with proper programme to be used during the process. Implementation This is the crucial stage in this process as it involves the actual work planned for. It is mainly concerned with establishment of valuable constitution and planning relations that will help them in achieving their goal after the set period of time. Other than that, the stage is also concerned with creation of internal auditing committee that will be responsible with the financial matters of the city planning together with creation of the method that they will put in use so as to aid them in the observing the progress of the task on the ground. Attaining Reaction This is the final stage within the process whereby the participants have to come up with the way in which they will be able to trap the reactions of the community as regard to the implementation of their decisions. At the same time, they will have to create or establish the strategy that they will use in the evaluation of their level of performance as well as the progress of the process. Having looked at the basic process of urban planning, the paper will now concentrate on the key issues to be addressed as regard to the people involved in the planning in Cairo city in Egypt. People Involved in the Decision Making for the Planning Process During the planning process in Cairo, the decisions normally come from two basic participants. These are the four of the ministries in the city and the public agencies that are involved with the planning procedures to be implemented. Basing on the ministries involved, the Office of housing those are usually responsible for the construction developments needed for the improvement of the national financial status in the city (Ismail, 2006, pp 4-6). In this, they concentrate on the public structures, infrastructures projects and housing within different level of financial status in the environment. Office of security is concerned with the boundary around the city and how they can be able to maintain the security within the city. Office of Awqaf has all the authority over the owner of land within the city as well as the developers in the city. Office of tourism helps the member in the planning process to plan for the tourism in the city. In this they tend to give views on the ways in which the aesthetic value of the city may be maintained so as to invite in more tourists in the city to improve its financial status. The public organizations are usually involved with the safeguarding of the historical spots in the city. Some of these organizations include the Awaqf power, administrator and the board for fortification of historical spots and structures. Final Authority in Decision Making Basing on the decision made by the participants, they usually depend on the final decision from the central government in the country. They have been granted with the powers to alter the decision made by the local units in the city as regard to the urban planning if they think the decision may hamper with the policy in the country. Impact of the Decision to the Community Excluded from the Planning Process Over the years, it has been noted that, some of the communities in the city face some challenges in their stay at the place. This has been as result to the assumption to the views they offer to the decision makers for planning process of the city. Due to this, they have been noted to face some of the security problem and poor environment to their surrounding. They have found themselves staying in some of the slum areas in the city because they can not access the good environment in the city. Level of Power for the Communities Basing to the fact that it’s an Arab country, the city is highly populated with the Muslims with low rate of Christians. To this idea, it has been known that the views of the Muslims are considered more as those from the Christian community in the city (Jakarta, 2006). As regard to this, the Islamic communities are seen to have more power and authority to the decision making to the Cairo planning process. How the Planning Decision Affect the Community Basing on the decision made on the Cairo urban planning, it has resulted in division of the city into two major parts in term of the religions in the city. It has been noted that, the Islamic community have been allocated with greater piece of land where as the Christians in the society have been offered with the further region from the main city for their stay in the city. Conclusion In conclusion, we can then say that, the urban planning process followed in Cairo city is almost same as that discussed above in the paper. In this we then say that for better and effective planning of any city; one has to observe the aspects of planning as well as the fundamentals for the process during their planning. Reference Bonine M E Brass D (1994) The Middle Eastern City Islamic Urbanism Geographische Abhandlungen Dummlerbuch Vol 91University Of Michigan Ferd Dummlers Verlag p 217 Ibrahim A M (2004) Center of Planning Architecture Studies Retrieved 21st March 2009 from http://www.cpas-egypt. com/ENG/chairman_eng. htm Ismail S (2006) Political Life in Cairos New Quarters Encountering the Everyday State U of Minnesota Press pp 4-6 Jakarta M H (2006) Cairo Urban Planning Model Retrieved 21st March 2009 from file:///C:/Documents%20and%20Settings/admin/Desktop/cairo. htm United Nations Centre for Human Settlements Nations United Centre of Contributor United Nations Centre for Human Settlements (1993) Metropolitan Planning Management in Developing World Spatial Decentralization Policy in Bombay Cairo UN-HABITAT Publisher pp 118-142

Friday, September 20, 2019

Rise Of Nazism And Consolidation Of Power

Rise Of Nazism And Consolidation Of Power Although the Nazi Party ruled Germany for more than a decade, due to a unique combination of political gift and right circumstances, their path to success wasnt an easy one. In Germany, the 1920s began with a feeling of unfulfillment, rage and dismay amongst the people due to the exceedingly harsh treaty of Versailles imposed upon them. In those same early post-war years, the Nazi Party was extremely futile in the Reichstag, even eclipsed by the Communist Party (KPD) and the Socialist Party (SPD). Stresemanns enormous successes, during his reign as Chancellor, in the form of the Weimar Golden Years as well as Hitlers imprisonment post the unsuccessful and humiliating Munich Putsch, both contributed towards the diminutive influence of the Nazis with less than 2% of the votes in the Reichstag initially. The initial cause for the unpopularity of the Nazi party in the early 1920s was the outcome of the Munich Putsch; the imprisonment of Adolf Hitler, the Party leader. Senior Party members imprisonment and the widespread exposure of their proceedings in court by the media did bring the Nazi Party along with its ideas into the limelight, but unfortunately for the unfavorable reasons. The SA, or more commonly known as the brown shirts, were formed by Hitler as a Nazi military force consisting of army officers who were unemployed due to the Treaty of Versailles, with the sole motive to protect Nazi meetings, disrupt opposition meetings and be of use during rallies. However subsequent to the Munich Putsch, the SA men were considered to be undignified hooligans and were disliked due to their violent methods of functioning. The 1920s were right after the Great War and an extremely mortifying and severe Treaty of Versailles. During this time of chaos and mayhem, the last thing the people wanted was an unstable and a fragile governing body. They sought after a leadership that ensured stability, consolidation and progressive recovery in the tenuous post-war years. The extremist and radical ideology of the Nazis was regarded as too rebellious and seditious by the general people. The Nazi idea for the German nation, in regard to their ideology, was of a nation with pure German people working mutually to achieve a flourishing and successful future. Hitler perceived the Aryans to be the most superior race in the world and the one which was at the top of the hierarchy of races. This policy of racial purity was obtained from the theory of Social Darwinism; the survival of the fittest in any struggle between the races. An important part on Hitlers beliefs was the idea to build a lebensraum, a living quarter for t he purest race; the Aryans, in the Eastern European USSR region as part of his eastward expansion. These principles, although majority of them were adopted from the manifestos of other parties, symbolized a revolutionary perspective that further ensured instability, violence and hostility, which the people firmly disapproved of. The Nazi Party was analogous to the other extremist parties, and possessed no original or convalescing ideas. Even the hard-line anti-communist approach gravely affected the acceptance of the Nazi Party by eliminating the crucial support of the workers. Furthermore, Hitlers ideas of Anti-Semitism wherein he blamed a religion and its followers as the causes of the negativity in the world were of great concern. Historians believe that Anti-Semitism acted as a self-inflicted obstacle in Hitlers political career from the beginning till the end. People did not exactly share the same enthusiasm as Hitler as far as his policies of discrimination or his extremist ideology were concerned. One more imperative cause for the lack of Nazi success in the 1920s was the extremely lucrative appointment of Gustav Stresemann as the Chancellor of the Weimar Republic. Amidst the ongoing panic and hysteria due to the Ruhr Crisis and the Hyperinflation, Stresemann still managed to recover from the situation and succeed in numerous ways to begin what were known as the Golden Years. He gained immense admiration and respect from the people due to his recovery, as well as progress in the fields of Culture, Economy, Politics and Foreign Relations. The extremely crucial and constructive economic assistance, in the form of the Dawes and the Young Plans from US, gave financial aid to Germany, put a momentary freeze on reparations and also reduced the total amount of the same. Through this support, Stresemann managed to revive German industries and work towards a more stable and prosperous economy. The boosting investment in Germany subsequent to these plans facilitated in creating more factories, jobs and hence prosperity, in terms of higher wages and increased production figures in the entire nation. In the course of this recovery, the professional life as well as the standard of living of the people in Germany drastically improved. This retrieval of an affluent German economy gave the indication that democracy was effectively functioning in Germany, which in turn, minimized the support for extremist parties such as the Nazis. The flourishing culture under the policy of Neue Sachlichkeit or the letting go of traditionalism and focusing more on the functionality of art, and the Bauhaus Movement, which paved way for modern and contemporary architecture was a great success for the republic. A new era of writers, musicians, actors and artists embarked, which was recognized all over the world and was also immensely acknowledged by the people of Germany. The minimal censorship paved way for greater innovations and encouraged new forms of expression. These advancements made Germany the center of the cultural world which in turn bought a lot of pride and honor for the German people. Furthermore, it had an effect of escalating the popularity of the amenable republic and diverted the attention of the people from revolutionary parties such as the Nazis. The Weimar Years also witnessed remarkable triumphs in the area of Foreign Relations. The pacifying approach with the allies in order to gain concessions over the commitments of Germany in the Treaty of Versailles was a major accomplishment in regard to the Locarno Treaties, wherein Germany acknowledged its western borders as part of the Treaty of Versailles, but made no agreements about its eastern borders. Post these treaties, Germany was made a Permanent Security Council Member in the League of Nations. This had the outcome of altering the viewpoint of the German people in terms of making it buoyant and optimistic. Through these proceedings, Stresemann accomplished a willful attempt to contravene the clauses of the slave treaty, which was received with high enthusiasm and admiration by the German people. These signs of not abiding by the Treaty of Versailles ensured that the Nazi Party, with its extremist ideology, could not distract the support of the republic, which consecutivel y ascended the support of the same. The Nazi Party saw grave failures in the 1920s due to no clear path or direction, lack of popularity and most importantly the success of the Weimar Republic. However, the Golden Years of the Weimar Republic did end due to its reputation (burden of lost war and humiliating Treaty of Versailles) and most importantly the Great Depression of 1929. The Depression and the need of radical solutions didnt themselves bring the Nazis to power but created an audience for the Nazi Propaganda and ensured it wasnt falling on deaf ears. Assignment 1 (Depth Study A Germany 1918-45) Topic Rise of Nazism and consolidation of power Q2. What factors enabled the growth of Hitlers power in post war Germany? (10 marks) Although the Weimar Republic was exceedingly successful by escalating the popularity for the republic during the Stresemann era, the support never grew to an extent that the general sentiments of mistrust and abhorrence could be ignored. The use of emergency powers during the end of the republics supremacy, to run the government, depicted the failure of the Weimar Republic and the democratic system itself. The proportional representation in the Reichstag resulted in no one party taking control with an overall majority, which in turn saw the failures of various coalition governments in the office. The desire of the people for a leader who ensured stability and progress remained as an aspiration during the rise of unpopular leaders and the turmoil of the republic. On one hand was the chaos and disorder of the republic, but on the other hand, extremist parties such as the Nazis seemed as worthy alternatives to the republic due to their order and discipline. There is a saying that every big economical crisis is most likely to give rise to dictatorship. This holds true in Germany also as the Nazis gained enormously through the Great Depression of 1929. This global crisis sank all major support for the republic due to the dreadfully affected working population of Germany, especially the middle class. The Nazis were amongst the few parties who opposed the US aid in the form of the Dawes and Young Plan, fearing dollar imperialism. The crisis had an immediate effect of popularizing those very parties (such as the Nazis) who expressed fear of dependency on dollar. Depression didnt itself bring the Nazis to power but created an opportunity, possibility and an audience for Nazi propaganda. It lead to destruction of the republic and popularized those with radical solutions to the economic crisis. The economic crisis left two strong parties, with radical solutions, in the Reichstag; the Nazis and the Communists. Ironically, after the Great Depression, the growing strength of communism rather helped than hindered the Nazi Party. The Nazis increased their vote bank by receiving crucial votes from businessmen and other elite people simply because of the threat of communism on their businesses. Along with the support of the middle class through the re-organization of the party, the Nazis were now popular amongst the higher class too. Along with the threat of communism, the Nazis expressed their views dramatically and gave the skeptical public someone to blame. The minority groups such as the Jews, Communists, physically and mentally disabled as well as the detested republic were blamed for the crisis. This blame later transformed into policies of segregation, which later solved the problem of unemployment caused by Depression. In this time of predicament, Hitler, through propaganda campaigns, portrayed himself and his party leaders as firm, strong and proposed several new campaigns in order to solve the crisis, which was sincerely appreciated by the people. In addition, the Nazi Party benefited immensely due to their leader; Adolf Hitler. Despite his minimal knowledge about administration and economy, he still managed to appeal to mass audiences due to his brilliant oratory skills. He was a magnificent, influential speaker and made German people feel patriotic about their nation. Furthermore, Hitler benefitted immensely through his Propaganda Leader, Joseph Goebbels, who was the true creator and organizer of the Fuhrer myth, of feeding the theatrical element in the Nazi leader while at the same time stimulating the self-surrender of the German masses through skilful stage management and manipulation. Goebbels was exceedingly successful in his mission of selling Hitler to the German public and orchestrating the party under the Fuhrer as the savior of Germany from the republic, Jews, profiteers and Communists. The strong opposition the republic had to face; in terms of the Nazis in the right wing and the KPD and the SPD in the left wing, made the decision making of the republic through a consensus and majority extremely complex. The Weimar years also saw a shift from parliamentary to presidential rule through the Article 48 which gave President Hindenburg the constitutional framework to undermine democracy. This meant that the Reichstag could be dissolved whenever the President desired it to. This process of undermining democracy through the frequent use of Article 48 and a behind the scenes deal between Hitler, Hindenburg and Von Papen gave Hitler the legal route to success in terms of bringing the Nazis to power without them gaining 51% majority in the Reichstag. Furthermore, the Weimar Republic had a reputation based on lost war and an unfair humiliating Treaty of Versailles. Hitler, during his rallies and marches, stated frequently that he wished to undo the Treaty of Versailles and was deeply disgusted with the republic for signing it in the first place. Although Hitlers accusations on the republic werent very substantial, the humiliation faced by the people was enough for Hitler to gain their support against the republic. Despite not getting a 51% majority in the Reichstag, Hitler still managed to get his Nazi Party to power. Even though Hitler wasnt destined to be the Chancellor, he got lucky with political gift (Role of Hindenburg) and right circumstances (depression). Using the absence of the Communist Party and the Socialists due to Reichstag fire as an opportunity, Hitler passed the Enabling Law in 1933. This law gave Hitler, as the Chancellor of Germany, the power to rule by decree. This law meant the end of democracy in Germany and established the legal dictatorship of Adolf Hitler. Assignment 1 (Depth Study A Germany 1918-45) Topic Rise of Nazism and consolidation of power Q3. How did Hitler consolidate his power in 1933-34? (10) Although the Weimar Republic did collapse leading to Hitler eventually becoming the chancellor of Germany in 1933, he still needed to consolidate and strengthen his position in order to fulfill his aims of a totalitarian and pure German nation. However, after being appointed Chancellor, Hitler found himself to be in a precarious situation wherein only 2 out of 9 cabinet members were Nazis. Hitlers insecurity in the form of President Hindenburgs authority over the appointment as well as the dismissal of a Chancellor, and the discontent of the army made the situation further uncertain. Viewing this, very few couldve anticipated that this man would go on to be the Fuhrer of the nation. The first extremely vital incident which took place in Feb 1933 was the Reichstag fire. The Nazis held the communists responsible for starting the fire and over exaggerated the dangers of the communist threat. The Decree for the Protection of the People and State was passed the following day, wherein President Hindenburg, using Article 48, suspended all civil rights in Germany. It gave the government the authority to arrest individuals without trial as well as the secret police to hold people indefinitely in protective custody. 4000 communists were taken into custody that very day. Hitler got supplementary powers through this decree and used it to get rid of opposition. In regard to the authoritarianism granted by President Hindenburg, Hitler took the most significant Nazi step of controlling Germany; the Enabling Law of 24th March 1933. This law meant that the cabinet, chancellor could pass any decrees without the Presidents involvement. This law needed 213 majority as constitutional amendment. Although it was an exceedingly demanding law to pass, under watchdog eyes of the SS and SA, the law passed by 441 vs. 94 in the Reichstag, with only opposition from the SPD. It was a great triumph for Hitler as he not only got dictatorship powers but was now exceptionally close to being the ultimate ruler of Germany. The Enabling Law gave Hitler immense supremacy in the form of passing laws without consulting the President or the Reichstag. What ensue subsequent to this Enabling Act were a series of laws. There was the Law of Restoration of Professional Civil Services wherein administration, courts, education purged of all alien elements; the Jews, communists. This law also extended into all public service, resulting in the elimination of thousands of Jews. This was the first instance when Hitler took a step in regard to his policy of Anti-Semitism against the Jews. Through this law, Hitler was creating the Aryan race as the superior one in Germany, which in turn was part of his aims for creating the lebensraum (living quarters in the east) for the purest race; the Aryans. Although the KPD and the socialists were forbidden from entering the Reichstag, Hitler yet again did not manage to get 51% majority in the Reichstag elections in March 1933. Following this defeat, Hitler began what was termed as the influence over the media. The government took control of the radio and press, and Goebbels was appointed as the head of the new Ministry for Public Enlightenment and Propaganda. This meant that the Nazis were now controlling what the people of Germany were viewing and hearing. On May 2nd 1933, one day after the Day of National Labour, Hitler seized all trade union offices and incorporated all unions into the newly created German Labour Front (DAF). This way Hitler cleared off all potential threats or strikes to the German industries, amalgamated all the labour unions under one Nazi led union, and also established power over the working class of Germany. In regard to politics, Hitler passed the Law against Formation of New Parties in July. The KPD and the SPD had already been banned earlier, and other small parties had dissolved themselves. Through this law no new parties were permitted to form in the Reich. This leads to the conclusion that there was only one party remaining in Germany; the Nazi Party, and hence Germany was now a single party state. This denoted that Hitler had now cleared off all resistance as well as all probable future opposition to the Nazi Party. The Nazis were now ruling Germany and although not affirmed, Germany was now under dictatorship. The opposition from the workers as well as the parties was now terminated; thus it left only one viable rebellion to the Nazi dictatorship; the church. There was a Concordat signed in July, in which there was a mutual conformity between the state and the church in regard to which the church banned all political activity and in turn the government protected religious autonomy. This was the concluding step to pave a clear path for the Nazi dictatorship of Germany. Now the parliament, workers, as well as the church were under Nazi influence. The final, but a tremendously essential, significant and successful incident for the Nazis was the Night of The Long Knives. After procuring Chancellorship of Germany, the SA had been a form of humiliation and embarrassment for Hitler due to their awfully violent approach. The SA as well as its leader Ernst Rohm also posed as a threat to Hitler due to their aspiration of a second revolution in Germany and of being the main military unit in the Nazi regime. Hitler persuaded Hindenburg by accusing the SA of plotting a revolt in opposition to the government and prepared a plan which is better known as the Night of the Long Knives in History. Hitler got rid of most of the SA leaders including Ernst Rohm, the chief of the SA. Also using the authoritarianism presented by Hindenburg, Hitler skillfully used the situation to his advantage by getting rid of major hostility, including Strasser and Schleicher, Hitlers predecessors. Although the killings took place over the weekend, this event is termed as the Night of The Long Knives due to 2000 people being exterminated in one night. This incident proved enormously successful for the Nazis as the killing of the SA officials as well as the public vote of thanks by President Hindenburg brought Hitler immense popularity. Through this happening, Hitler portrayed himself as the just leader of Germany and gave the people the impression that he will not tolerate indiscipline and offenses, may it be in his own party, by his own party members. Also Hitler pleased the army by removing their constant alarming threat of the SA through this event. All these events consolidated Nazi power over Germany and eventually established hard lined Nazi dictatorship. After the death of Hindenburg, the last political figure who could possibly oppose Hitler, in July 1934, it was time for Hitler to take the last and final step. Hitler amalgamated the position of Chancellor and President to become the Fuhrer. The army tolerated Hitlers actions and the armed forces swore an oath of loyalty to Hitler in August 1934. What followed was autocracy, under Adolf Hitler, for more than a decade in Germany.

Thursday, September 19, 2019

History Of Unions And Their Relevance In Todays Society Essay -- essay

Following the lead of Britain from where many of the original settlers came, workers in various occupations banded together to form unions. Ship writers, boat builders, tailors, bakers and carpenters were among the first craft unions form in Australia before 1848.By forming an association workers could obtain better wages and working conditions. However the employers wanted the highest profit margins so wished to keep wages low and spend little money on the working environment. The law of supply and demand in the labour market often determined which group was dominant.A third factor in the balance in Australia was the government. A successful strike by newspaper workers in 1829 for better wages and conditions resulted in the Masters and Servants Act being implemented which discriminated against the workers, who could be gaoled for minor revolts.Early in the colony, skilled labours were in short supply but in the 1840's after active promotion of emigrants by Britain this improved and a depression forced wages down and jobs were lost. With the discovery of gold, prices and wages rose, labour was scare and licenses imposed on miners and the Eureka incident occurred. Bust and boom economic conditions paroled surges recessions for unionism over the next few decades. The industrial union formed in the 1880's as a grouping of workers within an industry and across colonial and the Shearer's Union and small bush workers unions became the Australian Workers Union. Unions then looked to represent workers in Governments and the 1890's major strikes were held and the Labour Party was formed.With coming of Federation compu lsory arbitration - settling of disputes between employer and employee by a third party - encouraged unionism, with unions representing the workers. The labour market and demand for goods has been influenced by world wars, depressions and recessions. In the 1980's 'national reconciliation' initiated by the Government, aimed at resolving some of the conflict between workers and employers.Strong leaders among workers of various occupations over the last two centuries, have been gaoled, sometimes killed, starved, abused, seen their families suffer for better working conditions.At the beginning of the industrial revolution, employers knew their workers and felt responsible for them. After the industrial revolution gained momentum they employed more peop... ...ld of the MUA would be good for the Australian economy and lead to reform and increased productivity.At a meeting of the full council of the Business Council of Australia, a statement was issued reaffirming its view that "radically improved productivity and efficiency in waterfront operations remain one of the major reform challenges facing Australia."The conflict between the MUA and NFF may be long and bitter with many casualties, Patrick among the first, but with the present federal and state governments prepared to become involved. Changes will take place soon.Changes is fundamental to our life and unions have evolved over the last two centuries and will continue to change as global and reform issues rise and ware. Their significance will be determined by their ability to adapt to the needs of workers and society as the workplace changes.BIBLOGRAPHYThe Making of Australia: Unions, Politics and Workers 1978The Australian (Newspaper March 16th)Australia's Heritage Vol. 19 Hamilyn HouseInternet Web Site: <a href="http://www.smh.com.au">http://www.smh.com.auInternet Web Site: <a href="http://www.biz.yahoo.com.au">http://www.biz.yahoo.com.au

Wednesday, September 18, 2019

Installing an Intake :: essays research papers

Installing an aftermarket intake is easier then you think with these easy to follow instructions. All that is needed are a few basic tools: a regular screw driver (flat head) and a ratchet with a 3/8† bit and an adjustable wrench. There is no need to jack the car up for installing this part; all that is needed is to pop the hood.   Ã‚  Ã‚  Ã‚  Ã‚  After you have gathered all of your tools, pop the hood and get familiar with what you we will be replacing. The intake is the big black plastic box found at the lower left hand corner of the engine and the pipe that runs up to the intake manifold that is at the top of the engine. What the short ram intake does is create a more direct path to the intake manifold; it also increases the amount of air taken in with the bigger filter. Before doing anything to the car, it is always a good idea to take the negative terminal off the battery just so there is no power in the wires in case something slips. Use your adjustable wrench and loosen the negative terminal on the battery. Now just pull the wire off and let it rest somewhere on the battery making sure it is not touching the positive terminal or the negative terminal.   Ã‚  Ã‚  Ã‚  Ã‚  Now that the battery is disconnected, let’s start by loosening the clamp at the intake manifold and the intake pipe. Use the screw driver and loosen the clamp until you can get your small finger underneath the clamp. There should be two bots holding down the intake box. Use the ratchet with your 3/8† bit and use the bolts right out and place them somewhere safe in case you ever decide to put the old intake back on. Now that the bolts are out, carefully pull up on the air box and remove it from the connecting pipes under it. The air box should just come up so just wiggle it a bit if it appears to be stuck. Now pull the intake pipe off the intake manifold but watch for the clamp you will need this for the next step. Once again if it appears to be stuck just, give it a little wiggle. Now pull the entire piece out of the engine and you will notice a lot of free space. You are now ready to put in the AEM short ram intake. Installing an Intake :: essays research papers Installing an aftermarket intake is easier then you think with these easy to follow instructions. All that is needed are a few basic tools: a regular screw driver (flat head) and a ratchet with a 3/8† bit and an adjustable wrench. There is no need to jack the car up for installing this part; all that is needed is to pop the hood.   Ã‚  Ã‚  Ã‚  Ã‚  After you have gathered all of your tools, pop the hood and get familiar with what you we will be replacing. The intake is the big black plastic box found at the lower left hand corner of the engine and the pipe that runs up to the intake manifold that is at the top of the engine. What the short ram intake does is create a more direct path to the intake manifold; it also increases the amount of air taken in with the bigger filter. Before doing anything to the car, it is always a good idea to take the negative terminal off the battery just so there is no power in the wires in case something slips. Use your adjustable wrench and loosen the negative terminal on the battery. Now just pull the wire off and let it rest somewhere on the battery making sure it is not touching the positive terminal or the negative terminal.   Ã‚  Ã‚  Ã‚  Ã‚  Now that the battery is disconnected, let’s start by loosening the clamp at the intake manifold and the intake pipe. Use the screw driver and loosen the clamp until you can get your small finger underneath the clamp. There should be two bots holding down the intake box. Use the ratchet with your 3/8† bit and use the bolts right out and place them somewhere safe in case you ever decide to put the old intake back on. Now that the bolts are out, carefully pull up on the air box and remove it from the connecting pipes under it. The air box should just come up so just wiggle it a bit if it appears to be stuck. Now pull the intake pipe off the intake manifold but watch for the clamp you will need this for the next step. Once again if it appears to be stuck just, give it a little wiggle. Now pull the entire piece out of the engine and you will notice a lot of free space. You are now ready to put in the AEM short ram intake.

Tuesday, September 17, 2019

Juicy essay Essay

In the song â€Å"Juicy†, by Notorious BIG, also known as Biggie Smalls, there is a main theme of rising from poverty and entering into wealth. Wealth in this sense not only means material things, but it also makes reference to intangibles such as stability for himself and his mother. He begins by noting material things including: â€Å"condos in Queens,† â€Å"putting 5 Karats in my baby girls ear,† â€Å"lunches, brunches, interviews by the pool,† â€Å"50 inch screens, money green leather sofa, two cars a limousine with a chauffeur.† These material things highlight significance in his life because in comparison to his childhood, they are infinitely superior. His childhood consisted of â€Å"eatin sardines for dinner,† being â€Å"considered a common thief,† â€Å"dropping out of high school,† and living in public housing. Furthermore, Biggie’s life was immensely changed in a different aspect. Along with his economic wealth, he gained stability for himself and his mother and made her proud of him. He states, â€Å"My mother loves to show me off, of course, smiles every time my face is up in The Source.† Biggie also states that he celebrated every day because of his hard work and determination he was able to create a better opportunities for himself and his family. In the song â€Å"Juicy† there is a reoccurring theme of rising from the rags to the riches and never giving up on a dream that you set out to accomplish. Notorious BIG reflects on his life while growing up and always being told, â€Å"you’ll never make it.† In the song he says, â€Å"Considered a fool because I dropped out of high school, stereotypes of a black male misunderstood, and its all good.† He dropped out of school so that he could continue to make music and pursue a career. While growing up in poverty, Biggie was often faced with the option to sell drugs or stay in school. When he dropped out of school at the age of 17, he became a drug dealer so he could make some money with the ultimate goal of becoming a rapper. In the song he says, â€Å"to all the people that lived above the buildings that I was hustlin’ in front of that called the police on me when I was just tryin’ to make some money to feed my daughters, and all the niggaz in the struggle, you know what I’m sayin?† When he was growing up there were things he had to do to get by, there were things that he had to do that weren’t always legal, but he did  what he needed to provide for his family. Another important part of the song was when said, â€Å"I let my tape rock ‘till my tape popped†. He didn’t give up on his dream of becoming a rapper. No matter how many people told him he couldn’t do it, or he wouldn’t last, he never gave up and he continued to give out his tapes. Biggie’s â€Å"tape popped† when his song was number one on Billboard Magazine. This led him to being signed by Bad Boy Records, which was owned by fellow East Coast Rapper, Sean â€Å"Diddy† Combs. After becoming rich and making it in the rap game, Biggie became a different person. He didn’t know what to do with the wealth he had and flaunted it in the wrong ways. In the song he says, â€Å"Girls used to diss me, now they writing letters because they miss me.† When he said that they used to diss him, he was referring to how people that were close to him changed because they wanted to take advantage of him, and people that weren’t close to him wanted to be friends and benefit from the wealth he had. In this part of the song he was referring to how wealth can corrupt people. He remained unfazed, kept his circle small, and still pursued his dream of becoming a famous rapper. An excerpt from the song, after Notorious became popular, â€Å"Living life without fear, putting 5 karats in my baby girl’s ear, lunches, brunches, interviews by the pool†¦Ã¢â‚¬  This was an important transformation in his life because he went from a gangster on the streets and slinging drugs, to a rich rap star. Another quote from the song was, â€Å"Phone bill about 2 G’s flat, no need to worry my accountant handles that.† With all the wealth that he accumulated, he was carefree living. He went from struggling to put food on the table for his family to letting businessmen handle all his financial decisions. He had seen the way that wealth could change people. Also in the song he mentioned, â€Å"50 inch screen, money green leather sofa, got two rides, a limousine with a chauffer.† The way that Biggie spent his money was typical to any other person that made it from rags to riches. He went from wondering if he would have a meal to eat, to spending money on lavish things. The end of Biggie’s career came on March 3, 1997 when he was shot several times outside of an album release party in Los Angeles. He came out to a shoot music video for the song â€Å"Hypnotize† off his album â€Å"Ready To Die†. With the past beef that he had with west coast rappers, the trip out to California wasn’t encouraged. He died six days later in the hospital. Through out Biggie’s life, there were a couple strong  characteristics that he left behind. He left behind a strong work ethic with an attitude that nobody could out work him. When he died, it was a tough loss in the rap world because he had been very influential amongst rappers that had come from tough childhoods and lived in tough areas. He was a perfect example of emerging from a life of poverty and becoming successful and extremely wealthy. â€Å"The Notorious B.I.G. à ¢Ã¯â€šâ‚¬ Juicy Lyrics.† Rap Genius. N.p., n.d. Web. 18 Sept. 2012. http://rapgenius.com/The-notorious-big-juicy-lyrics â€Å"The Notorious B.I.G.† Billboard. Rovi Corporation, 9 Mar. 2010. Web. 18 Sept. 2012. . Duke, Alan. â€Å"FBI Reveals Documents in Biggie Smalls Death Probe.† CNN. CNN, 08 Apr. 2011. Web. 18 Sept. 2012. .

Monday, September 16, 2019

Cowboy Conservatism

In Cowboy Conservatism, we get to take a look at the rise of conservatism in Texas and the many events that led to the shift from Democratic Texas to a more right wing centered Texas. The events in the book including the election of LBJ, the assassination of Kennedy, and the election of Ronald Reagan, are some of the major events that helped shape Texas into what it is today. For a century after Reconstruction, the Democratic Party enjoyed electoral dominance on all levels of state government and in the Lone Star State's representation in the national government.Democrats held a lock on state politics and government throughout the first half of the twentieth century. But beneath the surface the party's dominance was crumbling. Political change in Texas and the nation eroded the conditions that fostered Democratic dominance. The 1964 election was one of the most interesting presidential elections in the history of U. S. A. For the first time since the election of 1932, American voters were given a chance to choose a President from two candidates who were completely opposite in their ideology and personality.Incumbent candidates usually get good coverage if they are running for re-election in a time when the economy is good, and this time was no exception. Part of the good coverage President Johnson received can be explained by the good economy and the lingering sympathy the press and the people still felt for the passing of President Kennedy. It also helped that he faced a very weak candidate that came from a divided party.From the start, Senator Goldwater had a difficult task in trying to oust a popular President in a good economy: What made his task almost impossible was that his extreme right wing ideology alienated the more moderate wing of the party. As we can learn from history, a divided party usually loses an election because a portion of their supporters would choose to stay home rather than vote for the candidate they do not like. Senator Goldwater's r efusal to moderate his view alienated the moderate Republicans.Although many Texans supported Goldwaters views on issues, it was hard for most Texans to go against one of their own in Johnson. Johnson made sure that people thought of Goldwater as an extremist in his views, which actually worked very well. I think the election of Ronald Reagan was the defining moment for the change to conservatism not only for Texas but for the rest of the nation. Although Reagan was defeated in 1976, he stuck with his strong conservative principles that most Texans also agreed with.I think most Texans really was on the side of Reagan because he was strong in his beliefs but he wasn’t as threatening as Goldwater. As unemployment and inflation began to rise during the Carter administration, many Americans were looking at alternative views, and Reagan used this to his advantage to run against everything Carter and the Democrats were doing. The genius of Reagan was to unite several different cons ervative schools of thought and forge them into a political movement.Nevertheless, Ronald Reagan saw something essential to the American cause in each strand of conservatism. He was attracted to the ideas that animated them. Reagan's great achievement was carried out in the political arena: he pulled together those who were inspired by classical conservatism and those who were inspired by classical liberalism. The victory in Texas was really one of the major influences for the spread of conservatism throughout the United States.Even today, there has been a rise of people who say they want to get back to Reagan conservatism, especially with the economy and unemployment low and mirroring much of the era during the Jimmy Carter presidency. I think what happened with the rise of Reagan is very interesting because we are starting to see much of the same thing again today. There is a strong interest nationally to move back to more conservative principles economically and cut government sp ending and control. The election of Ronald Reagan, in my opinion, was the definitive turning point in the rise of conservatism in Texas and throughout the United States.

Sunday, September 15, 2019

Representation of Interests Matrix and Paper Essay

Within Public Policy there are different interests that are affected once the issue has been brought forward to the government by citizens who are sending e-mails, or telephone calls advising of the issues that are affecting society, what the citizens do not know is that with every issue within public policy that has to be passed by the government and attempted to get resolved has a significant affect or groups and organizations. The identified groups and organizations represent my interests in a significant manner because due to my profession I am aware that crime has been a problem for society for quite a long time, I am aware that there has been multiple attempts to reduce crime, such as the hiring of more police officers, programs that protect victims and witnesses of a crime. Therefore I believe crime is a significant interest. As for education experiencing affects by public policy, I think this is by far the most important. I have a child and am extremely aware of the problems that have affected our education systems significantly due to the lack of financial support from the government and also the increase in college education, books, etc. I am aware of the government attempting to clear the tax deficit and financial problem that our country is currently facing, but education is not the way to do it. As for the other remaining identified groups such as Foreign policy, Health care, and Social Welfare, they also represent my interests in a significant manner. For example Health care, has affected me significant due to our president passed the new reform my employer checks have significantly dropped from what I used to gross monthly, due to the fact that we are taking a hit because we are assisting those with no medical health care and those who are receiving assistance from the government, such as parolees and prior drug addicts, or convicts. The groups represent my interest by all means, ultimately besides us taxpayers who are affected based off the government trying to accommodate all the citizens who continue to write emails requesting assistance for the interests that are affected by public policy. As for any instanc es in which my interests compete with one another, Yes they are significant. For example, Health care and Social Welfare go hand in hand for me. The reason that these two interests go hand in hand for me is because once gain based on my work and what I have been exposed to during the military and also being familiar with the cost of healthcare, I take it as an offense to provide for those who personally do not deserve Healthcare. I strongly believe that if your not physically incapable of working, or able to care for yourself, or gravely disabled I will be the first one to help these citizens. As for Social Welfare, I also believe that the government is to lenient on how they assist the needed. Some of the interest that I chose are significant to me and my family and loved ones, but I think that the most interest affected by public policy that is in conflict with those of the general public will have to be healthcare. I remember i was working the day when our president passed the new Healthcare reform, and how citizens were running outside the streets celebrating that they will now have medical assistance. At first I did not think anything of it until the following morning during Roll Call when we were advised by our lieutenant that it will affect us significantly especially financially. As the months went by I started to notice my checks to get smaller and smaller. I am aware that the general public’s thinking is different than mine, but do not get me wrong I will be the first one to help someone I have been doing it for 13 years of my life, but when citizens take advantage that is when I have a problem. In conclusion I have provided my own personal opinions of how my identified groups represent my own personal interests, I also provided examples on what means do my groups use to represent my interests. I also debated on instances in that my interests compete with one another. Finally I was precise and straight forward on my interests and how some of them conflict with those of the general public. References http://en.wikipedia.org/wiki/Policy http://www.palgrave-journals.com/iga/journal/v1/n2/full/iga20129a.html

Saturday, September 14, 2019

Doing Gender Essay

One of the most seemingly overlooked topics in the society is the question on sex and gender. In most cases, sex and gender are being taken as related, if not synonymous, insights in the course of sociological context. However, it is aimed in this paper to point out that there are indeed differences between the two concepts, and these differences are significant in contextualizing sex and gender among individuals in the society. Hence, to point out clearly, sex and gender differences are essential in â€Å"doing gender† and assessing it. First and foremost, to do gender is perceived as to act or behave based on what had been the presupposed actions of an individual, depending mostly on his or her sex/gender assignment. There are two main types of the correlative notions of sex and/or gender: to be male or to be female. Following so, it had been long established in most societies that a male individual should do according to the standards of what a male must do. These are behaviors that commonly relate to physical attributions such as strength or power, and are manifested in ordinary actions and preferences like being sports-minded, taking engineering or mathematical courses, and the likes. On the other hand, females are taken in a less important light, that is, by identifying her to be of weaker and of subtler tendencies, such as doing the housework, following what her father says regardless of reason, and so on. It is â€Å"well recognized that the [†¦] household is constituted by a division of labor that defines certain kinds of work as domestic, unpaid, and usually women’s, and other kinds as public, paid, and usually men’s† (Connel, 1987, p. 122). According to West and Zimmerman (1987), â€Å"Sex [†¦] was what was ascribed by biology: anatomy, hormones, and physiology [while] gender [†¦] was an achieved status: that which is constructed through psychological, cultural, and social means† (p. 125). This could be a very simplified difference between sex and gender: It is with how the concepts are distributed in the different fields or aspects. However, it must be understood that the difference is merely that sex is a biological concept and gender is a social concept; â€Å"sex is a determination made through the application of socially agreed upon biological criteria for classifying persons as females or males† (West & Zimmerman, 1987, p. 127). In this sense, sex may also be taken in a social context, in that it applies several sociological determinants in order to prove or identify it. The categorization of an individual’s sex is determined rather by a common-sensical manner most of the time, in which the observant deduces the sex category to the sex itself of the individual in question, in absence of the more vivid biological justifications of a person’s sex. It is common understanding that there had already been established social norms that contribute to the categorization of a person. The process of categorizing males and females as indigenous identities uses this test: â€Å"if people can be seen as members of relevant categories, then categorize them that way† (West & Zimmerman, 1987, p. 133). Naturally, people take the identity of a person at face value, unless there is a strong ground that makes them apply certain criteria that will try to test further that person’s sex. Gender, quite relatively, moves on with what the society implores on one’s identity. A male person must be masculine; a female must be feminine. We would like to digress then, that the acceptance of sex and gender merely as concepts does not totally stop here. Gender, in some cases, goes beyond adherence to what is socially acceptable. To do gender is â€Å"not always to live up to normative conceptions of femininity or masculinity; it is to engage in behavior at the risk of gender assessment† (West & Zimmerman, 1987, p. 136). Therefore, we are taking into consideration the ways in which people could see further than what had merely been established by the society. Doing gender is not just accepting or agreeing to what the society tells us to; it is â€Å"creating differences between girls and boys and women and men, differences that are not natural, essential, or biological† (West & Zimmerman, 1987, p. 137). The differences that we would like to see revolves not only on shallow aspects but also on how we could integrate these differences into going further down the line and probably initiating actions that will give a new light to the concepts of sex and gender. As what West and Zimmerman (1987) says, â€Å"social change, then, must be pursued both at the institutional and cultural level of sex category and at the interactional level of gender† (p. 147). We can illustrate doing gender in these following scenarios: In a typical neighborhood, the wife was able to get home from work earlier than her husband. She was wearing an old rose blouse, a matching old rose slacks, and high heeled shoes. She went straight home after her classes from the town high school. She has just been recently married with her husband, and they do not have children yet. She then proceeded to do the cooking for their dinner, while at the same time, she quietly took note of her students’ exam papers she still had to check later. When her (engineer) husband came, he greeted his wife and went to the kitchen where they ate their dinner. They talked about work and later agreed that the husband will wash the dishes afterwards. This routine has been in effect since the time that they got married and lived together. In this scenario, it is very clear that there is an â€Å"engendered† division of labor especially inside the household. The productive side is not merely given to the husband since the wife also earns through being a teacher. In a similar manner, the reproductive side is not solely attributed to the wife because they have agreed to share on doing the household chores. The gender roles are not purely associated with what is feminine or what is masculine. Even if washing the dishes may construe the feminine side, the husband still agreed on doing it. At least in this case, the couple was able to manage â€Å"contradictions between relational identification and gender differentiation† (Dryden, 1999, p. 87) in the sense that they both realize not only the essence of marriage as a relationship but also as a matter of gender difference that they could compromise about. Similarly, in the same neighborhood, a little girl points at a blue balloon. She wanted her mother to buy it for her. The old male vendor was looking intently at the girl, commenting that because she is a girl, she should take the pink balloon instead. The little girl shook her head and pointed at the blue balloon. Her mother was able to resolve the situation by buying the blue balloon. Simplistic in nature, this scenario may pose as a very ordinary activity, but a lot of people always see things like the way the vendor did. There are always assignments among boys and girls – that boys should choose blue things and girls should choose pink things. It is almost linearly righteous to take these preferences as normal things, but it must be understood that the identity between a girl and a boy does not merely punctuate from their color or toy preferences. We cannot just assume that just because the girl was a girl, she should have a pink balloon. To do gender is to go outside the confinements of the socially-accepted norms. To do gender means not to reinforce the social norms since these could block the freedom of a person to prefer or to choose what he or she really likes. To be a boy or to be a girl does not follow with how the society must shape him or her. In this case, it is fortunate that the girl’s mother completely understands how to â€Å"engender† her child by not just adhering to the accepted norms in the society. Learning about doing gender is an important part of capacitating oneself in the sense that it makes people understand day-to-day activities of people, male or female alike. Doing gender is vital in assessing the identities of individuals. It not only supersedes from the power of gaining knowledge, but it is more of reinventing how we deal with ourselves and other people in terms of sex and gender. The gender differences may prove to be worthwhile as basis for re-contextualizing and reconstructing the concept of gender.As in West’s book â€Å"Doing Gender, Doing Difference† (2002) gender is â€Å"always a doing† (p. 193). References Connel, R. W. (1987). Gender and Power: Society, the Person, and Sexual Politics. Stanford: Stanford University Press. Dryden, C. (1999). Being Married, Doing Gender: A Critical Analysis of Gender Relationships in Marriage. U. K. : Routledge. West, C. (2002). Doing gender, doing difference: inequality, power, and institutional change. U. K. : Routledge. West, C. & Zimmerman, D. H. (1987). Doing gender. Gender and Society, 1, 125-148.

Friday, September 13, 2019

Assessing the effects of evolving consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. A case study of Marks and Spencer

In other words, it involves spending organization’s resources for the benefit of society. It is usually done directly or through a company’s foundation. In some cases, donations are in the form of an organization’s facilities, products and services. The areas covered under corporate philanthropy consist of education, health, art and environment (Council on Foundations, 1982). On the other hand, CSR or corporate social responsibility is an enterprise level program designed to bring positive change in society. The primary effect of the evolution of consumer expectation on CSR is the incorporation of this concept into corporate strategy of such organizations. Likewise, the effect on the shareholder’s model of CSR is also considerable. The incorporation of the CSR model within corporate strategy enables the shareholder to enjoy returns from the CSR program of the organization. The returns usually manifest in the form of increased sales and profits, which resul ts from the goodwill created by the CSR program (Urip, 2010). One of the distinctive features of the CSR concept is the involvement and participation of all the stakeholders including shareholders, employees, customers, supply chain partners, community and government. This feature is the central point of the stakeholder’s primacy model of CSR. According to this model, the CSR incorporates the interests of the society at both the strategic and operational level. Furthermore, this concept also entails the interaction and relationship of all the key stakeholders in the context of CSR. This means that an integral aspect of CSR is the interaction of the organization with internal and external stakeholders. The internal stakeholders consist in the form of employees, top management and shareholders, whereas external stakeholders consist of government, non-government organization and community. The scope of issues that CSR covers ranges from the environment, economic and social faced by the community and society at large. The stakeholder’s primacy model on CSR also entails that CSR should be considered separate from the core operations and activities of the business. This means that CSR should be given similar importance compared to other core functions such as marketing, sales, finance and HR. However, according to this model, CSR is a voluntary concept. Nevertheless, it should be noted that changing a consumer’s expectations has made this concept more of an obligation. This is due to the fact that consumers increasingly hold the view that corporations are directly responsible for the well being of the society and, therefore, should play their due role (Fernando, 2011). 2.2. Aim: To assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder’s primacy models of CSR 2.2.1. Objectives: To understand how the evolving consumer expectations has affected the CSR programs of Marks and Spencer. To determine the changes in consumer expectations in regard to corporate philanthropy. 2.2.2. Research questions For the purpose of attaining research objective, this study will make use of following research questions: Is the CSR program of Marks and Spencer part of the organization’s corporate strategy Is the CSR program of Marks and Spencer affected by the evolving consumer expectations of corporate philanthropy What areas of society are covered by the Marks and Spencer CSR program Does Marks and Spencer’s CSR program come under stakeholder’s primacy model of CSR 3.0 Literature Review The literature reviews enable the understanding of the topic in the context of different theories. The theories, which are brought under discussion usually exists in academic journals, books and other research dissertations The literature review will enable the research to determine the effects of customers’ expectations of corporate philanthropic initiatives on an organization’s primary CSR model. However, before delineating these effects, it is imperative that a clear understanding of the meaning and scope of CSR is made. Usually CSR referred to all the activities, which are conducted by a private organization for the well-being of the general public or community. These activities can relate to different social and environmental issues. The CSR activities do not differ from each other regarding the amount spent on each activity but on the basis of the way in which an organization indulges in that CSR activity (Werther Chandler, 2010). The importance of CSR and its im plications are vital for any global or national business. As a result, the changes in the consumer expectations have assumed vital importance for the nature of organization’s CSR model. Business concern for society is not a new concept but can be traced backed many centuries.. Initially, the activities, which are now categorized as CSR, were seen as merely corporate or business philanthropy. The perception and expectation from the consumer that companies or businesses are an important part of society and, therefore, has responsibility towards society originated in last few years. This led to the development of formal concepts of CSR (Carroll, 1999). Likewise, academic and scholarly work on CSR and corporate philanthropy started in the last century, which led to the belief that CSR is an obligation of every corporate entity. Bowen, who is considered the father of the modern concept of CSR, classified CSR as those activities, which enables businesses and companies to achieve ob jectives, which are desirable for any society (Bowen, 1953). This definition is very simplistic in nature and does not cover the entire spectrum of CSR activities. Davis (1960) sees CSR as a responsibility on the part of a firm, which forces it to admit to duties, which are present in areas beyond the domain of commercial interest. Resultantly, firms will be engaging in politics, community welfare, education and health. Walton (1967) sees CSR as an activity, which will cost the organization without any material gain for the business. Therefore, such activity must be done on a voluntary basis. From this concept, it can be seen that CSR was seen as a matter of moral duty instead of something, which could generate material gain for the organization. However, this consideration has started to change as many firms expect intangible returns from their CSR initiatives. The intangible initiatives can be in the shape of goodwill and creation of a friendly image in the public eye (Louche et a l., 2010). On the other hand, the prevalence of CSR in the modern world has made it necessary for the organization to perform CSR activities. In the case by which an organization decides not to participate in CSR initiatives, it risks losing its customer base. This can be attributed to constant expectations from the consumers for socially responsible behaviour from the companies. Such consumers have increasingly become socially and environmentally conscious and support only those firms, which are involved in CSR and in the provision of sustainable products. The importance of such customers for businesses can be gauged from the recent researches, which show consumer’s preferences for socially responsible firms (Lindgreen Swaen, 2010). One such study showed that the market of those customers, who live their life according to the new concepts of health and environment, is expected to grow to 30% alone in the US (Forster, 2007). The customers are increasingly expecting a great a mount of sustainability from the corporate entities. This is one of the new trends, which have originated in the customer’s way of thinking as far as corporate philanthropy. Initially, consumers’ view any activity, intended to bring positive in the society, as part of corporate philanthropic initiative. Such initiative was considered separate and discrete from organization’s core activities, where were the provision of products and services to customers. Now, such initiative, which comes under the domain of CSR, needs to be considered a core business activity and, hence, part of organizational corporate strategy. Therefore, the primary effect of the changing and evolving expectations of corporate philanthropy on the consumers is the incorporation of CSR model in the organization’s main strategy. This incorporation will enable the organization to provide products and services, which are up to the social and environmental standards. And at the same time, it will enable the organization to launch separate but related initiatives intended to bring positive change in the society. Any organization, which fails to perform this, can risk losing customer base within the market. Therefore, the CSR model has now become an integral part of corporate strategy of all large multinational organizations (Fernando, 2011). The effects of changing consumer expectations has led to the development of the concept of ‘sustainable development’. According it is viewed as the responsibility of businesses to conduct their core activities in such manner, which will not affect the ability of the future generation to meet their basic needs (World Commission on Environment and Development, 1987). It can be seen from this concept that sustainability in the organization’s activities has now become an integral part of the customers. An organization can fulfil this expectation by integrating the economic, social and environmental consideration in its corporate strategy. This will enable it to achieve sustainability in all aspects of an organization’s operations ( (Visser et al., 2007). Another effect of evolving consumers’ expectation of corporate philanthropy on organization’s CSR model is the adoption of concept of â€Å"Triple Bottom Line† (TBL) by the organization. Ac cording to such, it is the obligation of the organization to put its focus on three main aspects. The first is related to the responsibility of economic success. Secondly, it is related to the responsibility to the environment and thirdly is related to the responsibility of the individuals and the community in general (Elkington, 1998). With this concept, the business organization has transformed itself from a primary economic entity to an organization, which is responsible for fulfilling social and environmental needs of the society alongside achieving their objective of profit generation. This change in the approach of conducting business is attributed to the evolving consumer’s expectation of corporate philanthropy. In the past, any activity on the part of the corporation for the well-being of the community was looked as an initiative taken on the part of shareholders and the high-management. However, with the emergence of CSR, such activities have come under the domain of institutions. Now all activities, taken for the improvement of society have assumed institutional shape (Gainer, 2010). It is equally important to understand the reasons, which led to the evolution of consumers’ expectations of business philanthropy. One pertinent factor responsible for the change is the increase in consumers’ awareness. Consumer awareness has gone a long way in changing the perception of business activities of the corporations. Consumers have now increasingly become aware of their rights. Moreover, this awareness is usually backed by legal and regulatory support , which increases the overall bargaining power of consumers in relation to the organizations. This has enabled the consumers to hold expectations from the corporate entities to perform their due share in the well-being of society. If any organizations fail to perform its obligations, it will not only face legal repercussions but also risk losing consumers in the market. In addition to this, h igh competition in the market is also one of the factors responsible in the shift of customers’ expectations. High forces of competition in the market have required the organization to look for new avenues to build and sustain their competitive advantage. One such technique is through the creation of goodwill within the general public. And the best method for creating such goodwill is through CSR. Furthermore, the effects of culture on CSR expectations are also considerable. For instance, according to Matten Moon (2004), in Europe, the CSR is viewed more in terms of philanthropy than the US, where it is most likely viewed as institutional activity. This difference is primarily attributed to the dissimilarity in the institutional environment and cultural values of the regions. This is the reason, why organizations usually incorporate CSR initiatives in the corporate policies and programs. On the other hand, in Europe, it is mostly viewed as an informal business activity. This shows that customers’ expectations of corporate philanthropy have not matured in Europe as it has done in the US (Baden et al., 2011). For the clear understanding of the problem, it is also important to allow comprehension of the stakeholders’ primacy model of CSR. It is not sufficient to only understand the activities but, it is necessary to have a clear understanding of all the stakeholders, who are directly and indirectly involved in it. Overall, the CSR model is focused on the improvement of society. Resultantly, it should incorporate all the values of society (Carroll, 1979). On the other hand, there is another school of thought, which views CSR as entirely aimed at addressing the issues of different stakeholders in place of the entire society. One proponent of this school of thought is Clarkson (1995). According to Clarkson (1995), the activities including CSR of any business entity are aimed at fulfilling the needs of stakeholders. According to this concept, corporations are free from any obligation concerning society. Instead, there are only responsible for the welfare of the community, which is direc tly affected by their activities. Likewise, (Maignan et al., 2005) also supports this assertion. According to (Maignan et al., 2005), businesses and corporations are responsible for satisfying economic and noneconomic needs of the stakeholders. However, it is difficult to ascertain the exact boundaries of stakeholders especially in the case of multinationals, whose activities spread to different dimensions and areas of society. Nevertheless, the stakeholder model of CSR provides a framework, which can be used to analyze the relationship of the business with the society in the context of CSR (Carroll Shabana, 2010). This theory plays more a complementary role than conflict, when viewed in the milieu of CSR. This theory allows a better understanding of relationship between principal factors involved in the provision of CSR related initiative. According to this theory, corporate units can be better understood through the relationship of different actors, which have a stake in the oper ations of the business (Friedman, 1970). This means that the objectives of any CSR initiative taken by the organization are indirectly related to the primary goal of the organization, which is profit maximization. It means any CSR activity conducted by the organization will eventually increase the customer base for the organization and will subsequently translate in the form of higher returns for the organization. This approach creates a win-win situation for all stakeholders. The community gets the benefit from the CSR activities whereas shareholders and management of the organization receive benefits in the form of increased profits (Freeman, 1984). Theoretically, this model is very effective in transforming capitalism into serving the interest of different stakeholders, excluding shareholders. Within the framework of this theory, the implications of the evolving consumer’s expectations are considerable. The new set of consumer’s belief expects the organization to wo rk for the wellbeing of actors who do not come under the category of stakeholders. As a result, it has become necessary for the organization to redefine the boundaries of stakeholders and include all those actors within society, who are not directly related to the activities of the organization. The primary implication of this for the organization is increased cost related to CSR initiatives without any translations of returns for the organization. In other words, the organization fails to achieve something tangible from such initiative. Moreover, such initiative has departed from pure CSR and has returned to the scope of corporate philanthropy. Previously, only stakeholder’s interest was considered in the CSR program, which is regarded as vital for the existence and success of the organization. This concept also takes into account the importance of power dependent relationships, which suggests that an organization customizes its CSR program according to the power enjoyed by certain stakeholder groups over the firm (Pirsch, 2007). 4.0 Methodology 4.1 Research approach: The research approach adopted for this thesis is the case-based approach. The case study approach will provide profound understanding of the effects of changing consumer’s expectations on an organization’s CSR models. The case study approach is preferred because it allows the collection of in-depth information, which can be comprehensively analyzed in order to reach definite conclusions (Kumar, n.d.). This approach will also enable understanding of the problem in isolation, which is not possible with any other research approach (Bergh Ketchen, 2009). As a result, a comprehensive study of the case will be conducted, which will enable identification and analysis of the factors affecting the consumer expectation of corporate philanthropy on the stakeholder primacy model of CSR. Due to the nature of the case study, the research approach will be primarily qualitative in nature. This approach is ideal because it allows clear comprehension of the all the dimensions of the top ic under discussion (Maxwell, 2005). Therefore, the first stage of this research will consists of in-depth research and review of the relevant literature. The stage will also consist of the study of primacy models of CSR in the context of organizational strategy. This approach will enable the fulfilment of the objective of ascertaining the effects of fluctuating consumer’s expectations on the stakeholder primacy models of CSR. 4.2 Case selection This research will study the case of Marks and Spencer as a model organization for understanding and concluding the effects of evolving customer’s expectation on organization’s dominant models of CSR. The case study approach is ideal in the present scenario because it will allow the research to investigate the problem while retaining the holistic point of view, which is necessary for accurate results (Henn, 2009). The reason Marks and Spencer is selected rests in its long history of corporate philanthropy in the shape of CSR. Likewise, it is a large organization, which makes it representative for all other organizations. This case is also appropriate as it will lead the research to accurate theory development. It should be noted here that the fact the each business unit of Mark and Spenser develops its own CSR strategy makes it relevant for this research. This case will also allow the understanding and identification of the issues concerning the CSR model of Marks and S penser. CSR has an integral position in the organization of Marks and Spenser. This can be attributed to the founders of MS who intended to build sustainable and mutually beneficial relationships with all stakeholders including the community and employees. This model of CSR was implemented with the belief that it will ensure long-term success for the organization. MS launched a number of initiatives under its CSR model relating to education, health, environment and employability. This model has led to the creation of trustworthy images of the company in the general public and the community (Hallbauer, 2008). 4.3 Sample size This research will use a sample of 25 to 40 respondents. This size is ideal to reach a representative conclusion and at the same time eliminates bias in the research. The information from the respondents from the sample will provide additional data and perspective to the information derived from literature and theory review. 4.4 Data collection Primary data: In order to ascertain the effects of evolving customer’s expectations of corporate philanthropy, a large chunk of data will be collected from comprehensive primary research. The case study approach will allow triangulation of data from multiple sources, which will further allow a balanced understating of the problem under discussion. The primary data will be collected from semi structured interviews, which will provide insight into the thought process of the respondents being interviewed. The respondents will include the customers alongside employees of the organization, which will permit an incorporation of the view points of both sides. The questions for the interview are divided according to the respondent type. The following tentative and semi structured questions will be presented the customers: What areas should be targeted in the organization’s CSR strategy Have you witnessed any changes in the the CSR activities of the organizations in last 5 years Do you consider corporate philanthropy an integral responsibility of the organization On the other hand, managerial staff of the organization will be asked to follow main questions: How many changes have taken place in the scope of CSR activities of the organization How much of this change reflects the changes in the customer expectations from the organization’s CSR model How much organization’s philanthropy has been transformed into formalized CSR system Using these questions, this study will collect the relevant data, which will later be used in collaboration with the literature review to address the concerned topic. Secondary data: This research study will also make use of a variety of sources of secondary data alongside primary data, collected from interviews. The secondary data will consist of the website and annual reports of the concerned organization. In addition to this, academic journals and books relating to the topic will also come under the purview of this research. The purpose of the secondary data collection is to determine the effects of evolving customers’ expectations of corporate philanthropy on the organization’s primary CSR model. In addition to this, external reports originating from third party sources, such as the government, will also be used to provide all-encompassing analysis of the topic. The secondary data will enable a balanced understanding of the organization’s CSR model in the wake of evolving customer expectations from corporate philanthropy. 4.5 Pilot study The main objective of the pilot study was to ensure that the terminologies used in the research methodology are correct. As a result, the pilot study was conducted in the shape of interviews from a narrow range of respondents. The method used for the pilot study was a face-to-face to interview. This method enabled direct feedback from the respondents. In addition to this, the method also allowed the interviewer to ask relevant and pertinent questions, which were not present in the question guide, for the sole purpose of clarity. 4.6 Data analysis The data collected from the interview will consist of qualitative data. Therefore, it will not be possible to apply statistical principles and techniques, which can be applied to quantitative data, to extract trends and patterns. As a result, the information collected from interviews will be analyzed to deduce normative patterns for further understanding. However, for the purpose of categorization, the data will be coded and compared according to the research questions. The purpose of this activity is to identify any gaps in the research. In the case of identification of certain gaps, extended data collection will be conducted to eliminate any deficiencies. Moreover, the comparisons will also lead to the elimination of discrepancies before the final stage, when this data will be used to derive concrete findings. The main objective of the data analysis is to find the different dimensions of the topic under discussion. As the data in question primarily consists of primary information, it will provide more realistic picture of all aspects of the problem. Furthermore, this data analysis could also be used with the literature review, which will allow an incorporation of primary data with the theory development in the research finding stage (Miles Huberman, 1994). 5.0 Conclusion The purpose of this research is to assess the effects of the evolving customer expectations in regard to corporate philanthropy on the stakeholder’s primacy model of CSR. For this purpose, the case of Marks and Spencer is selected. Marks and Spencer has a long history of CSR and, therefore, provides a representative model for research study. This research will make use of qualitative data for the purpose of analysis and deriving conclusions. The qualitative data will provide normative insight into the problem, which will enable accurate assessment of the problem under discussion. This research will make use of both primary and secondary data. The primary data will be collected from semi structured interview, which will be conducted from the sample of 25 to 40 respondents. The respondents are divided into two categories in the form of consumers and employees of the said discussion. The data collected will be used in collaboration with secondary data. The secondary data will con sist of academic journals, books, websites and external reports. The secondary data will enable the analysis of primary data in a more comprehensive and balanced manner. With this research methodology, the research study intends to achieve its objective, which is to assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. 6.0 References Baden, Tonne Meyer, 2011. The effect of context and type of corporate philanthropy on moral capital. Journal of Business Ethics . Bergh, D.D. Ketchen, D.J., 2009. Research methodology in strategy and management. Emerald Group Publishing. Bowen, H., 1953. Social responsibility of the businessman. New York: Harper Row. Carroll, A., 1979. A Three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), pp.497-505. Carroll, A., 1999. Corporate Social Responsibility: Evolution of a defnitional construct. Business and Society, 39, p.268–295. Carroll, A.B. Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), p.85–105. Clarkson, M., 1995. The Toronto conference: Refections on stakeholder theory. Business and Society, 33(1), p.82–131. Council on Foundations, 1982. Corporate philanthropy: Philosophy, management, trends, future, background. Council on Foundations. Davis, K., 1960. Can business afford to ignore social responsibilities. California Management Review, 2(3), p.70–76. Elkington, J., 1998. Cannibals with forks: The triple bottom line of 21st Century business. Gabriola Island, Canada: New Society Publishers. Fernando, A., 2011. Business environment. Pearson Education India. Forster, T., 2004. Die grunen Yuppies. Werben Verkaufen, 51, p.45. Freeman, R., 1984. Strategic management: A stakeholder perspective. Boston: Pitman Publishing Inc. Friedman, M., 1962. Capitalism and freedom. Chicago: University of Chicago Press. Gainer, B., 2010. Corporate social responsibility. Third Sector Research, pp.187-200. Hallbauer, S., 2008. Retail marketing and new retail idea – Marks Spencer. GRIN Verlag. Henn, S.K., 2009. Business ethics: A case study approach. John Wiley Sons. Kumar, R., n.d. Research methodology. APH Publishing. Lindgreen, A. Swaen, V., 2010. Corporate social responsibility. International Journal of Management Reviews, 12(1), pp.1-7. Louche, C., Idowu, S.O. Filho, W.L., 2010. Innovative Csr: From risk management to value creation. Greenleaf Publishing. Maignan, I., Ferrell, O. Ferrell, L., 2005. A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 29(9/10), p.956–977. Matten, D. Moon, J., 2004. Implicit and explicit CSR: A conceptual framework for understanding CSR in Europe. ICCSR Research Paper Series, (29). Maxwell, J.A., 2005. Qualitative research design: An interactive approach. Sage Publications. Miles, M.B. Huberman, A.M., 1994. Qualitative data analysis: An expanded sourcebook. Sage Publications. Pirsch, J., 2007. A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), pp.125-40. Urip, S., 2010. CSR strategies: Corporate Social Responsibility for a competitive edge in emerging markets. John Wiley Sons. Visser, W., Matten, D. Pohl, M., 2007. The A to Z of Corporate Social Responsibility: A complete reference guide to concepts, codes and organisations. London: Wiley. Walton, C., 1967. Corporate social responsibilities. Belmont, CA, USA.: Wadsworth. Werther, W.B. Chandler, D., 2010. Strategic corporate social responsibility: Stakeholders in a global environment. SAGE. World Commission on Environment and Development, 1987. Our common future. Oxford: Oxford University Press. Assessing the effects of evolving consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. A case study of Marks and Spencer In other words, it involves spending organization’s resources for the benefit of society. It is usually done directly or through a company’s foundation. In some cases, donations are in the form of an organization’s facilities, products and services. The areas covered under corporate philanthropy consist of education, health, art and environment (Council on Foundations, 1982). On the other hand, CSR or corporate social responsibility is an enterprise level program designed to bring positive change in society. The primary effect of the evolution of consumer expectation on CSR is the incorporation of this concept into corporate strategy of such organizations. Likewise, the effect on the shareholder’s model of CSR is also considerable. The incorporation of the CSR model within corporate strategy enables the shareholder to enjoy returns from the CSR program of the organization. The returns usually manifest in the form of increased sales and profits, which resul ts from the goodwill created by the CSR program (Urip, 2010). One of the distinctive features of the CSR concept is the involvement and participation of all the stakeholders including shareholders, employees, customers, supply chain partners, community and government. This feature is the central point of the stakeholder’s primacy model of CSR. According to this model, the CSR incorporates the interests of the society at both the strategic and operational level. Furthermore, this concept also entails the interaction and relationship of all the key stakeholders in the context of CSR. This means that an integral aspect of CSR is the interaction of the organization with internal and external stakeholders. The internal stakeholders consist in the form of employees, top management and shareholders, whereas external stakeholders consist of government, non-government organization and community. The scope of issues that CSR covers ranges from the environment, economic and social faced by the community and society at large. The stakeholder’s primacy model on CSR also entails that CSR should be considered separate from the core operations and activities of the business. This means that CSR should be given similar importance compared to other core functions such as marketing, sales, finance and HR. However, according to this model, CSR is a voluntary concept. Nevertheless, it should be noted that changing a consumer’s expectations has made this concept more of an obligation. This is due to the fact that consumers increasingly hold the view that corporations are directly responsible for the well being of the society and, therefore, should play their due role (Fernando, 2011). 2.2. Aim: To assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder’s primacy models of CSR 2.2.1. Objectives: To understand how the evolving consumer expectations has affected the CSR programs of Marks and Spencer. To determine the changes in consumer expectations in regard to corporate philanthropy. 2.2.2. Research questions For the purpose of attaining research objective, this study will make use of following research questions: Is the CSR program of Marks and Spencer part of the organization’s corporate strategy Is the CSR program of Marks and Spencer affected by the evolving consumer expectations of corporate philanthropy What areas of society are covered by the Marks and Spencer CSR program Does Marks and Spencer’s CSR program come under stakeholder’s primacy model of CSR 3.0 Literature Review The literature reviews enable the understanding of the topic in the context of different theories. The theories, which are brought under discussion usually exists in academic journals, books and other research dissertations The literature review will enable the research to determine the effects of customers’ expectations of corporate philanthropic initiatives on an organization’s primary CSR model. However, before delineating these effects, it is imperative that a clear understanding of the meaning and scope of CSR is made. Usually CSR referred to all the activities, which are conducted by a private organization for the well-being of the general public or community. These activities can relate to different social and environmental issues. The CSR activities do not differ from each other regarding the amount spent on each activity but on the basis of the way in which an organization indulges in that CSR activity (Werther Chandler, 2010). The importance of CSR and its im plications are vital for any global or national business. As a result, the changes in the consumer expectations have assumed vital importance for the nature of organization’s CSR model. Business concern for society is not a new concept but can be traced backed many centuries.. Initially, the activities, which are now categorized as CSR, were seen as merely corporate or business philanthropy. The perception and expectation from the consumer that companies or businesses are an important part of society and, therefore, has responsibility towards society originated in last few years. This led to the development of formal concepts of CSR (Carroll, 1999). Likewise, academic and scholarly work on CSR and corporate philanthropy started in the last century, which led to the belief that CSR is an obligation of every corporate entity. Bowen, who is considered the father of the modern concept of CSR, classified CSR as those activities, which enables businesses and companies to achieve ob jectives, which are desirable for any society (Bowen, 1953). This definition is very simplistic in nature and does not cover the entire spectrum of CSR activities. Davis (1960) sees CSR as a responsibility on the part of a firm, which forces it to admit to duties, which are present in areas beyond the domain of commercial interest. Resultantly, firms will be engaging in politics, community welfare, education and health. Walton (1967) sees CSR as an activity, which will cost the organization without any material gain for the business. Therefore, such activity must be done on a voluntary basis. From this concept, it can be seen that CSR was seen as a matter of moral duty instead of something, which could generate material gain for the organization. However, this consideration has started to change as many firms expect intangible returns from their CSR initiatives. The intangible initiatives can be in the shape of goodwill and creation of a friendly image in the public eye (Louche et a l., 2010). On the other hand, the prevalence of CSR in the modern world has made it necessary for the organization to perform CSR activities. In the case by which an organization decides not to participate in CSR initiatives, it risks losing its customer base. This can be attributed to constant expectations from the consumers for socially responsible behaviour from the companies. Such consumers have increasingly become socially and environmentally conscious and support only those firms, which are involved in CSR and in the provision of sustainable products. The importance of such customers for businesses can be gauged from the recent researches, which show consumer’s preferences for socially responsible firms (Lindgreen Swaen, 2010). One such study showed that the market of those customers, who live their life according to the new concepts of health and environment, is expected to grow to 30% alone in the US (Forster, 2007). The customers are increasingly expecting a great a mount of sustainability from the corporate entities. This is one of the new trends, which have originated in the customer’s way of thinking as far as corporate philanthropy. Initially, consumers’ view any activity, intended to bring positive in the society, as part of corporate philanthropic initiative. Such initiative was considered separate and discrete from organization’s core activities, where were the provision of products and services to customers. Now, such initiative, which comes under the domain of CSR, needs to be considered a core business activity and, hence, part of organizational corporate strategy. Therefore, the primary effect of the changing and evolving expectations of corporate philanthropy on the consumers is the incorporation of CSR model in the organization’s main strategy. This incorporation will enable the organization to provide products and services, which are up to the social and environmental standards. And at the same time, it will enable the organization to launch separate but related initiatives intended to bring positive change in the society. Any organization, which fails to perform this, can risk losing customer base within the market. Therefore, the CSR model has now become an integral part of corporate strategy of all large multinational organizations (Fernando, 2011). The effects of changing consumer expectations has led to the development of the concept of ‘sustainable development’. According it is viewed as the responsibility of businesses to conduct their core activities in such manner, which will not affect the ability of the future generation to meet their basic needs (World Commission on Environment and Development, 1987). It can be seen from this concept that sustainability in the organization’s activities has now become an integral part of the customers. An organization can fulfil this expectation by integrating the economic, social and environmental consideration in its corporate strategy. This will enable it to achieve sustainability in all aspects of an organization’s operations ( (Visser et al., 2007). Another effect of evolving consumers’ expectation of corporate philanthropy on organization’s CSR model is the adoption of concept of â€Å"Triple Bottom Line† (TBL) by the organization. Ac cording to such, it is the obligation of the organization to put its focus on three main aspects. The first is related to the responsibility of economic success. Secondly, it is related to the responsibility to the environment and thirdly is related to the responsibility of the individuals and the community in general (Elkington, 1998). With this concept, the business organization has transformed itself from a primary economic entity to an organization, which is responsible for fulfilling social and environmental needs of the society alongside achieving their objective of profit generation. This change in the approach of conducting business is attributed to the evolving consumer’s expectation of corporate philanthropy. In the past, any activity on the part of the corporation for the well-being of the community was looked as an initiative taken on the part of shareholders and the high-management. However, with the emergence of CSR, such activities have come under the domain of institutions. Now all activities, taken for the improvement of society have assumed institutional shape (Gainer, 2010). It is equally important to understand the reasons, which led to the evolution of consumers’ expectations of business philanthropy. One pertinent factor responsible for the change is the increase in consumers’ awareness. Consumer awareness has gone a long way in changing the perception of business activities of the corporations. Consumers have now increasingly become aware of their rights. Moreover, this awareness is usually backed by legal and regulatory support , which increases the overall bargaining power of consumers in relation to the organizations. This has enabled the consumers to hold expectations from the corporate entities to perform their due share in the well-being of society. If any organizations fail to perform its obligations, it will not only face legal repercussions but also risk losing consumers in the market. In addition to this, h igh competition in the market is also one of the factors responsible in the shift of customers’ expectations. High forces of competition in the market have required the organization to look for new avenues to build and sustain their competitive advantage. One such technique is through the creation of goodwill within the general public. And the best method for creating such goodwill is through CSR. Furthermore, the effects of culture on CSR expectations are also considerable. For instance, according to Matten Moon (2004), in Europe, the CSR is viewed more in terms of philanthropy than the US, where it is most likely viewed as institutional activity. This difference is primarily attributed to the dissimilarity in the institutional environment and cultural values of the regions. This is the reason, why organizations usually incorporate CSR initiatives in the corporate policies and programs. On the other hand, in Europe, it is mostly viewed as an informal business activity. This shows that customers’ expectations of corporate philanthropy have not matured in Europe as it has done in the US (Baden et al., 2011). For the clear understanding of the problem, it is also important to allow comprehension of the stakeholders’ primacy model of CSR. It is not sufficient to only understand the activities but, it is necessary to have a clear understanding of all the stakeholders, who are directly and indirectly involved in it. Overall, the CSR model is focused on the improvement of society. Resultantly, it should incorporate all the values of society (Carroll, 1979). On the other hand, there is another school of thought, which views CSR as entirely aimed at addressing the issues of different stakeholders in place of the entire society. One proponent of this school of thought is Clarkson (1995). According to Clarkson (1995), the activities including CSR of any business entity are aimed at fulfilling the needs of stakeholders. According to this concept, corporations are free from any obligation concerning society. Instead, there are only responsible for the welfare of the community, which is direc tly affected by their activities. Likewise, (Maignan et al., 2005) also supports this assertion. According to (Maignan et al., 2005), businesses and corporations are responsible for satisfying economic and noneconomic needs of the stakeholders. However, it is difficult to ascertain the exact boundaries of stakeholders especially in the case of multinationals, whose activities spread to different dimensions and areas of society. Nevertheless, the stakeholder model of CSR provides a framework, which can be used to analyze the relationship of the business with the society in the context of CSR (Carroll Shabana, 2010). This theory plays more a complementary role than conflict, when viewed in the milieu of CSR. This theory allows a better understanding of relationship between principal factors involved in the provision of CSR related initiative. According to this theory, corporate units can be better understood through the relationship of different actors, which have a stake in the oper ations of the business (Friedman, 1970). This means that the objectives of any CSR initiative taken by the organization are indirectly related to the primary goal of the organization, which is profit maximization. It means any CSR activity conducted by the organization will eventually increase the customer base for the organization and will subsequently translate in the form of higher returns for the organization. This approach creates a win-win situation for all stakeholders. The community gets the benefit from the CSR activities whereas shareholders and management of the organization receive benefits in the form of increased profits (Freeman, 1984). Theoretically, this model is very effective in transforming capitalism into serving the interest of different stakeholders, excluding shareholders. Within the framework of this theory, the implications of the evolving consumer’s expectations are considerable. The new set of consumer’s belief expects the organization to wo rk for the wellbeing of actors who do not come under the category of stakeholders. As a result, it has become necessary for the organization to redefine the boundaries of stakeholders and include all those actors within society, who are not directly related to the activities of the organization. The primary implication of this for the organization is increased cost related to CSR initiatives without any translations of returns for the organization. In other words, the organization fails to achieve something tangible from such initiative. Moreover, such initiative has departed from pure CSR and has returned to the scope of corporate philanthropy. Previously, only stakeholder’s interest was considered in the CSR program, which is regarded as vital for the existence and success of the organization. This concept also takes into account the importance of power dependent relationships, which suggests that an organization customizes its CSR program according to the power enjoyed by certain stakeholder groups over the firm (Pirsch, 2007). 4.0 Methodology 4.1 Research approach: The research approach adopted for this thesis is the case-based approach. The case study approach will provide profound understanding of the effects of changing consumer’s expectations on an organization’s CSR models. The case study approach is preferred because it allows the collection of in-depth information, which can be comprehensively analyzed in order to reach definite conclusions (Kumar, n.d.). This approach will also enable understanding of the problem in isolation, which is not possible with any other research approach (Bergh Ketchen, 2009). As a result, a comprehensive study of the case will be conducted, which will enable identification and analysis of the factors affecting the consumer expectation of corporate philanthropy on the stakeholder primacy model of CSR. Due to the nature of the case study, the research approach will be primarily qualitative in nature. This approach is ideal because it allows clear comprehension of the all the dimensions of the top ic under discussion (Maxwell, 2005). Therefore, the first stage of this research will consists of in-depth research and review of the relevant literature. The stage will also consist of the study of primacy models of CSR in the context of organizational strategy. This approach will enable the fulfilment of the objective of ascertaining the effects of fluctuating consumer’s expectations on the stakeholder primacy models of CSR. 4.2 Case selection This research will study the case of Marks and Spencer as a model organization for understanding and concluding the effects of evolving customer’s expectation on organization’s dominant models of CSR. The case study approach is ideal in the present scenario because it will allow the research to investigate the problem while retaining the holistic point of view, which is necessary for accurate results (Henn, 2009). The reason Marks and Spencer is selected rests in its long history of corporate philanthropy in the shape of CSR. Likewise, it is a large organization, which makes it representative for all other organizations. This case is also appropriate as it will lead the research to accurate theory development. It should be noted here that the fact the each business unit of Mark and Spenser develops its own CSR strategy makes it relevant for this research. This case will also allow the understanding and identification of the issues concerning the CSR model of Marks and S penser. CSR has an integral position in the organization of Marks and Spenser. This can be attributed to the founders of MS who intended to build sustainable and mutually beneficial relationships with all stakeholders including the community and employees. This model of CSR was implemented with the belief that it will ensure long-term success for the organization. MS launched a number of initiatives under its CSR model relating to education, health, environment and employability. This model has led to the creation of trustworthy images of the company in the general public and the community (Hallbauer, 2008). 4.3 Sample size This research will use a sample of 25 to 40 respondents. This size is ideal to reach a representative conclusion and at the same time eliminates bias in the research. The information from the respondents from the sample will provide additional data and perspective to the information derived from literature and theory review. 4.4 Data collection Primary data: In order to ascertain the effects of evolving customer’s expectations of corporate philanthropy, a large chunk of data will be collected from comprehensive primary research. The case study approach will allow triangulation of data from multiple sources, which will further allow a balanced understating of the problem under discussion. The primary data will be collected from semi structured interviews, which will provide insight into the thought process of the respondents being interviewed. The respondents will include the customers alongside employees of the organization, which will permit an incorporation of the view points of both sides. The questions for the interview are divided according to the respondent type. The following tentative and semi structured questions will be presented the customers: What areas should be targeted in the organization’s CSR strategy Have you witnessed any changes in the the CSR activities of the organizations in last 5 years Do you consider corporate philanthropy an integral responsibility of the organization On the other hand, managerial staff of the organization will be asked to follow main questions: How many changes have taken place in the scope of CSR activities of the organization How much of this change reflects the changes in the customer expectations from the organization’s CSR model How much organization’s philanthropy has been transformed into formalized CSR system Using these questions, this study will collect the relevant data, which will later be used in collaboration with the literature review to address the concerned topic. Secondary data: This research study will also make use of a variety of sources of secondary data alongside primary data, collected from interviews. The secondary data will consist of the website and annual reports of the concerned organization. In addition to this, academic journals and books relating to the topic will also come under the purview of this research. The purpose of the secondary data collection is to determine the effects of evolving customers’ expectations of corporate philanthropy on the organization’s primary CSR model. In addition to this, external reports originating from third party sources, such as the government, will also be used to provide all-encompassing analysis of the topic. The secondary data will enable a balanced understanding of the organization’s CSR model in the wake of evolving customer expectations from corporate philanthropy. 4.5 Pilot study The main objective of the pilot study was to ensure that the terminologies used in the research methodology are correct. As a result, the pilot study was conducted in the shape of interviews from a narrow range of respondents. The method used for the pilot study was a face-to-face to interview. This method enabled direct feedback from the respondents. In addition to this, the method also allowed the interviewer to ask relevant and pertinent questions, which were not present in the question guide, for the sole purpose of clarity. 4.6 Data analysis The data collected from the interview will consist of qualitative data. Therefore, it will not be possible to apply statistical principles and techniques, which can be applied to quantitative data, to extract trends and patterns. As a result, the information collected from interviews will be analyzed to deduce normative patterns for further understanding. However, for the purpose of categorization, the data will be coded and compared according to the research questions. The purpose of this activity is to identify any gaps in the research. In the case of identification of certain gaps, extended data collection will be conducted to eliminate any deficiencies. Moreover, the comparisons will also lead to the elimination of discrepancies before the final stage, when this data will be used to derive concrete findings. The main objective of the data analysis is to find the different dimensions of the topic under discussion. As the data in question primarily consists of primary information, it will provide more realistic picture of all aspects of the problem. Furthermore, this data analysis could also be used with the literature review, which will allow an incorporation of primary data with the theory development in the research finding stage (Miles Huberman, 1994). 5.0 Conclusion The purpose of this research is to assess the effects of the evolving customer expectations in regard to corporate philanthropy on the stakeholder’s primacy model of CSR. For this purpose, the case of Marks and Spencer is selected. Marks and Spencer has a long history of CSR and, therefore, provides a representative model for research study. This research will make use of qualitative data for the purpose of analysis and deriving conclusions. The qualitative data will provide normative insight into the problem, which will enable accurate assessment of the problem under discussion. This research will make use of both primary and secondary data. The primary data will be collected from semi structured interview, which will be conducted from the sample of 25 to 40 respondents. The respondents are divided into two categories in the form of consumers and employees of the said discussion. The data collected will be used in collaboration with secondary data. The secondary data will con sist of academic journals, books, websites and external reports. The secondary data will enable the analysis of primary data in a more comprehensive and balanced manner. With this research methodology, the research study intends to achieve its objective, which is to assess the effects of evolving and changing consumer expectations of corporate philanthropy on the shareholder and stakeholder primacy models of CSR. 6.0 References Baden, Tonne Meyer, 2011. The effect of context and type of corporate philanthropy on moral capital. Journal of Business Ethics . Bergh, D.D. Ketchen, D.J., 2009. Research methodology in strategy and management. Emerald Group Publishing. Bowen, H., 1953. Social responsibility of the businessman. New York: Harper Row. Carroll, A., 1979. A Three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), pp.497-505. Carroll, A., 1999. Corporate Social Responsibility: Evolution of a defnitional construct. Business and Society, 39, p.268–295. Carroll, A.B. Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), p.85–105. Clarkson, M., 1995. The Toronto conference: Refections on stakeholder theory. Business and Society, 33(1), p.82–131. Council on Foundations, 1982. Corporate philanthropy: Philosophy, management, trends, future, background. Council on Foundations. Davis, K., 1960. Can business afford to ignore social responsibilities. California Management Review, 2(3), p.70–76. Elkington, J., 1998. Cannibals with forks: The triple bottom line of 21st Century business. Gabriola Island, Canada: New Society Publishers. Fernando, A., 2011. Business environment. Pearson Education India. Forster, T., 2004. Die grunen Yuppies. Werben Verkaufen, 51, p.45. Freeman, R., 1984. Strategic management: A stakeholder perspective. Boston: Pitman Publishing Inc. Friedman, M., 1962. Capitalism and freedom. Chicago: University of Chicago Press. Gainer, B., 2010. Corporate social responsibility. Third Sector Research, pp.187-200. Hallbauer, S., 2008. Retail marketing and new retail idea – Marks Spencer. GRIN Verlag. Henn, S.K., 2009. Business ethics: A case study approach. John Wiley Sons. Kumar, R., n.d. Research methodology. APH Publishing. Lindgreen, A. Swaen, V., 2010. Corporate social responsibility. International Journal of Management Reviews, 12(1), pp.1-7. Louche, C., Idowu, S.O. Filho, W.L., 2010. Innovative Csr: From risk management to value creation. Greenleaf Publishing. Maignan, I., Ferrell, O. Ferrell, L., 2005. A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 29(9/10), p.956–977. Matten, D. Moon, J., 2004. Implicit and explicit CSR: A conceptual framework for understanding CSR in Europe. ICCSR Research Paper Series, (29). Maxwell, J.A., 2005. Qualitative research design: An interactive approach. Sage Publications. Miles, M.B. Huberman, A.M., 1994. Qualitative data analysis: An expanded sourcebook. Sage Publications. Pirsch, J., 2007. A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), pp.125-40. Urip, S., 2010. CSR strategies: Corporate Social Responsibility for a competitive edge in emerging markets. John Wiley Sons. Visser, W., Matten, D. Pohl, M., 2007. The A to Z of Corporate Social Responsibility: A complete reference guide to concepts, codes and organisations. London: Wiley. Walton, C., 1967. Corporate social responsibilities. Belmont, CA, USA.: Wadsworth. Werther, W.B. Chandler, D., 2010. Strategic corporate social responsibility: Stakeholders in a global environment. SAGE. World Commission on Environment and Development, 1987. Our common future. Oxford: Oxford University Press.